MUMBAI: There’s nothing like a price drop to brighten up your skincare shelf. The Body Shop India just rewrote the rules of ethical beauty retail with its new disruptive pricing strategy, launched on 22 April 2025. The campaign, titled ‘More Love for Less’, cuts across 12 iconic formats, making cult-favourite products more wallet-friendly and accessible across India.
With the new strategy, The Body Shop isn’t just playing the numbers game. It’s a calculated long-term recalibration designed to deepen its footprint in India’s competitive beauty market. By slashing price tags without touching quality or values, the brand is turning inclusivity into a business blueprint.
“This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume”, said Quest Retail group CEO Rahul Shanker.
The campaign video is a colourful tribute to the diversity of Indian shoppers. With a digital-first focus, it captures the unfiltered joy of younger and older consumers alike as they embrace the thrill of getting more for less—stocking up, gifting generously, and reviving old rituals.
But this isn’t a flash sale wrapped in good intentions. The Body Shop is going all in, permanently dropping entry-level prices while maintaining its commitment to ethical sourcing, cruelty-free testing, and honest ingredient lists. The pricing revamp will run across physical stores and e-commerce channels, reflecting a brand that’s thinking beyond seasons.
By rethinking affordability without compromising its conscience, The Body Shop has taken a bold step toward future-proofing its presence in a market where beauty is booming and values matter more than ever.
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