MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.
Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.
The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.
TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.
“We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”
By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.
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