MUMBAI: From diaper duty to digital strategy, Team Pumpkin is now parenting in pixels. The digital-first marketing agency has bagged the digital mandate for Mamypoko Pants Bangladesh, marking its newest win in the baby care aisle and extending a longstanding relationship with the Unicharm brand beyond Indian borders.
Team Pumpkin will manage Mamypoko’s digital strategy and execution across social media, influencer marketing, and performance campaigns all with the aim of making parenting a little more connected (and a lot less chaotic). The brand’s Bangladesh presence will now be helmed from the agency’s Gurgaon office, bringing a cross-border blend of insights, creativity, and cute content to the table.
Having worked on MamyPoko Pants India since 2017, Team Pumpkin already has baby-soft experience in handling the unique challenges of the category. “With the Bangladesh mandate, we’re not just replicating what worked elsewhere,” said Team Pumpkin co-founder and chief business officer Swati Nathani. “We’re building solutions that ease parenting pain points and deliver value with every scroll.”
Mamypoko Pants, a flagship offering from Japan’s Unicharm Corporation, has long enjoyed trust among young parents across Asia for its absorbent innovation and comfort-first ethos. With a growing footprint in both India and international markets, the brand is now leaning into regional relevance through digital storytelling and parent-centric content.
As the digital terrain in Bangladesh evolves, this mandate reflects how brands are investing in building genuine communities not just campaigns. For Mamypoko, that means moving beyond product talk to create content that reflects the sleepless nights, sippy cups, and small joys of real parenting. And for Team Pumpkin, it’s another nudge toward becoming the agency of choice for brands that want both strategy and soul.
Looks like this partnership is already off to a clean start.
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