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TCS promotes Tiwari to global head of marketing tech and digital

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NEW DELHI: Some 20 years ago, Amit Tiwari was plotting media strategies for noodles and cigarettes. Today, he’s orchestrating a symphony of marketing technology at Tata Consultancy Services, where algorithms meet ambition and data drives desire. The man who once launched John Players and Wills Lifestyle has traded fashion for function—and he’s rather good at it.

Tiwari’s recent promotion to global head of marketing technology and digital at TCS this January caps a career that reads like a classy career graph staying ahead of the curve. Before TCS, he spent over four years building its marketing demand centre, wielding a cross-functional machete to hack through legacy systems and plant cutting-edge tech in their place. His mission? Drive revenue for commercial solutions whilst keeping senior leaders aligned and customers delighted.

The real plot twist came at Havells India, where between 2017 and 2021 he juggled a $60m budget with the finesse of a Hindi film  stunt coordinator. He didn’t just market fans and refrigerators; he created an entire data sciences department, deployed deep learning like a weapon, and dragged the organisation kicking and screaming into “100 per cent digital” territory. Lloyd refrigerators, Havells water purifiers, and personal grooming gadgets all launched under his watch. The payoff? Havells landed in Brand Equity’s top 75 most valuable Indian brands. Not bad for a chap managing four power brands simultaneously.

Before that, Tiwari spent nearly nine years at Philips India, climbing from country manager to director whilst steering celebrity management, media planning, and breast cancer awareness campaigns (the “Dhappa” initiative, for those keeping score). His knack for squeezing 33 per cent more efficiency from media spends didn’t go unnoticed—nine countries across multiple continents adopted his blueprint.

The early years were grittier. Media planning roles at Lintas, Zenithoptimedia, and Maxus saw him gross Rs 560 crore in media buying and launch Maggi Dal Atta Noodles. One imagines conference rooms thick with negotiation and thin on sleep.

Then came the book. Mar-Tech: A Marriage Made on Earth isn’t your typical corporate memoir. Tiwari penned it to bridge the chasm between traditional marketing romantics and tech-obsessed futurists. His thesis? Technology isn’t replacing marketing; it’s marrying it. And like any good marriage, someone needs to explain how it works.

These days, Tiwari describes himself as “content and fulfilled,” having surpassed his own benchmarks. It’s a refreshingly un-Linkedin thing to admit. He’s a self-proclaimed pragmatist who believes in data-driven operating models, B2C and B2B lifecycle wizardry, and making strategies trend before they’re cool.

The bloke who started planning ads for chocolates and coffees now shapes how global enterprises think about customer engagement. Twenty years, dozens of brands, and one book later, Amit Tiwari has proved that in marketing, the medium isn’t just the message—it’s the entire conversation.

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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