MAM
TBWA restructures; makes key executive appointments
MUMBAI: In a major re-structuring exercise, TBWAWorldwide is now planning to move towards a Global Client Market structure, reflecting the change in multi-national client structures and the nature of their businesses, away from a traditional, rigid regional structure.
As a part of this, TBWAWorldwide has also made several key executive appointments among the global leadership team, restructuring around the strengths of the existing group.
The agency’s move to a more focused versus generalist model among global executives is reflective of a further change to the regional operating structure of the company away from a traditional regional setup.
TBWA’s Los Angeles office chief strategy officer Nick Barham adds responsibilities as global chief strategy officer to his existing role. He will continue to lead the LA office’s strategy department as part of its executive team, in addition to being charged with leading the TBWA network’s Disruption practice and planning function.
Perry Valkenburg has been named president, international – global operations. Valkenburg will have oversight of TBWADigital Arts Network, TBWAWorldhealth, Content & Production, Design and TBWA’s Merger and Acquisition strategy.
James Vincent and Emmanuel Andre will also assume the title of president, international. Vincent, who was a founding member and CEO of TBWAMedia Arts Lab, will lead the charge in developing new and innovative client models for global client business and building out new partnership models within the network. On the other hand, Andre will be in charge of TBWA’s network culture, training and development programs, with the goal of creating one of the most enviable talent development programs in the industry.
TBWA’s Digital Arts Network gets new leadership, with Luke Eid, global innovation director for TBWAWorldwide, becoming president, TBWADigital Arts Network. Juuso Myllyrinne becomes VP and head of strategy for TBWADigital Arts Network.
TBWAWorldwide president and CEO Troy Ruhanen said, “These appointments are a conscious move from a generalist model of operating to a more focused, less traditional model. We have a strong bench of talent to work with at TBWA and these moves are intended to build on the individual strengths of these people, allowing them to be more entrepreneurial and take ownership of the future of our company. These individuals are agents for change and will lead our agency to success in these areas.”
Fifteen core global markets, including New York, Los Angeles, Canada, U.K., France, Germany, the Netherlands, Argentina, Brazil, Mexico, Australia, Greater China, Singapore, Japan and global client business unit TBWAMedia Arts Lab (Apple), will all report directly to Ruhanen, with Keith Smith supporting Ruhanen with these markets and key global clients, in the role of president, international – global markets.
Toronto-based Omnicom agency Juniper Park becomes part of the TBWA network with immediate effect. Led by Jill Nykoliation as president, Juniper Park will strengthen TBWA’s footprint in the North American market as well as broadening their design capabilities.
The traditional regions will be reorganized outside of the global client markets. Europe, Middle East and Africa will be consolidated into two groups headed by TBWA Belgium CEO Kris Govaerts and TBWA Istanbul CEO Cem Topcuoglu. Govaerts, will in addition oversee operations in Western Europe excluding the Global Client Markets. Topcuoglu, will also oversee Central and Eastern Europe, the Middle East and Africa.
Asia Pacific will be divided into three focused regions including Asia, Oceania and Greater China. Philip Brett will assume the role of president, Asia, with oversight of all three. TBWA’s regional operations will relocate from Hong Kong to Singapore, in alignment with many of the region’s key clients. Paul Bradbury continues to lead Oceania as CEO of WhybinTBWA in Australia and New Zealand.
Two key appointments have been made in Greater China to strengthen the network’s operations in that region. Nils Andersson joins TBWA from Y&R as president and chief creative officer for TBWAGreater China, making China the fifth office in the network to appoint a creative to the most senior leadership role. TBWAHong Kong managing director Joanne Lao moves to the role of CEO for TBWAGreater China to partner with Nils.
Ruhanen added, “We’re adding some great talent to the network with the addition of Juniper Park in Canada and the appointment of Nils and Joanne in Greater China, strengthening our bench in two core markets. We are making a pledge to increase female leadership in our company with Project 2020, and having Jill and Joanne leading two of our key offices is testament to our belief in that initiative. Aligning our business with those of our global clients and moving away from a traditional regional structure will allow our leadership and markets to be more entrepreneurial because they are not operating in a traditional structure. Instead of being generalists, we’ll be specialists with a critical area of focus.”
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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