MUMBAI: Tokyo Broadcasting System (TBS) is set to make waves at South by Southwest (SXSW) 2025 in Austin, Texas, marking its third consecutive year at the world’s largest convergence festival. With an immersive lineup featuring SASUKE/Ninja Warrior, Toilet-bound Hanako-kun Season 2, and a sneak peek into World Athletics Championships Tokyo 25, TBS is bringing its biggest hits to the global stage—powered by cutting-edge AR, VR, and live broadcasting technology.
Stepping into the TBS booth, visitors can experience the thrill of SASUKE/Ninja Warrior like never before. Fans can test their skills in a VR recreation of the show’s legendary First Stage and even meet the legendary “Mr. Sasuka” Katsumi Yamada in AR. For the ultimate nostalgia hit, the original Sasuke goal button will be on display for fans to relive the excitement of victory.
Anime lovers won’t be left out—Toilet-bound Hanako-kun Season 2 is getting its own interactive AR experience, letting fans befriend the mischievous Mokke and step inside the world of this globally beloved anime, streamed on Crunchyroll.
Beyond entertainment, TBS will showcase its Live Multi Studio, a next-gen video transmission technology co-developed with WOWOW. This groundbreaking software enables ultra-low latency, bi-directional live broadcasting between Tokyo and Texas, proving that distance is no barrier to seamless, real-time content creation.

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