Brands

Tata Mumbai Marathon 2024 draws 59,000 participants across on-ground and virtual

Published

2 years ago

January 11, 2024

Mumbai: Asia’s prestigious Tata Mumbai Marathon (TMM) will witness over 56,000 participants take to the start line at the glorious Chhatrapati Shivaji Maharaj Terminus on Sunday, 21 January. Joining from different parts of the world will be an additional 2900 runners participating virtually through the TMM app.

This iconic event has ushered in a running revolution that has redefined our country’s health, fitness, and giving paradigm. For the 19 edition of the event, the country will stand in unison as the city bursts to life in a celebration of #HarDilMumbai.

TMM 2024 has broken all barriers with an overwhelming response from the running community across all categories. The Marathon – our feature race for the first time has crossed the 11,000 participant mark. This is a testament to how the running culture in India has evolved in the last two decades, with running becoming the fastest-growing urban sport.

This World Athletics Gold Label Road race will witness in action defending champions and event record holders Ethiopians Hayle Lemi Berhanu and Anchialem Haymanot take center stage. Reigning Olympic and World Champion in Pole Vault Katie Moon along with marathon running icon Meb Keflezighi will add sheen to the Sunday morning as Event Ambassadors boosting morale and serving as an inspiration for runners.

Deepak Kesarkar, guardian minister, Mumbai & minister for education, Govt. of Maharashtra said, “Tata Mumbai Marathon is the pride of India. It is not just a marathon, but it is a run for a cause. Mumbai is really proud to have Tata and TCS, as the flagbearers of this event. The kind of donations that are raised for various organisations is really praiseworthy. Because of such, the heritage of philanthropy is kept intact. Mumbai is very much similar to London with the kind of structures that we have. This is another attraction for all the participants who are coming from all over the world to participate. I welcome the event and we are there to extend our help. Our honourable CM and Deputy CM will be coming personally for the event. We are all for the slogan #HarDil Mumbai which is in the hearts of Mumbaikars and Indians.”

Tata Sons head of brand and marketing Adrian Terron said “We are proud to be associated with the Tata Mumbai Marathon, an event that embodies athletic excellence and community spirit. With over 56,000 participants, including Mumbaikars and runners from across India and the world, TMM 2024 is set to be a remarkable display of human endurance and spirit. It will be truly inspiring to see each participant, from the elite to the first-time marathoners, pushing their boundaries to achieve the extraordinary. We extend our best wishes to all the participants, and hope that they have a successful and memorable running experience.”

The Rs 405,000 prize money event will be spearheaded by the Defending Champion and the first Indian to win the Asian Marathon Championship in 2017 – Gopi T. Also toeing the start line will be 2020 champion Srinu Bugatha and Tirtha Kumar Pun, the 2023 Vasai Virar Mayor’s Marathon winner.

Last year’s runner up Aarti Patil will be gunning for her maiden title and will be challenged by Jigmet Dolma, the runner-up in 2017 and 2019.

The Indian men and women marathon winners will bag Rs 5,00,000 each, further incentivised with a Rs 2,00,000 course record bonus.

In the half marathon category, Asian Games Silver Medallist Kartik Kumar and Bronze- medallist Gulveer Singh will be the main attraction and will be challenged by TSK 25K 2023 winner Sawan Barwal.

TCS sr. vice president & country head of India business Ujjwal Mathur said “As we step into the New Year, TCS is thrilled to kick off 2024 with the Tata Mumbai Marathon, a celebration of resilience, togetherness, and the invigorating power of sport. As the title sponsor of the most iconic marathons in the world, the Tata Mumbai Marathon holds a special place in our commitment to sports and well-being. Our association with this iconic event reflects our brand ethos, emphasizing self-confidence, community spirit, and a positive future,”.

IDFC FIRST Bank head of retail liabilities & branch banking, Chinmay Dhoble said, “We are thrilled to partner with the marquee marathon event, TATA Mumbai Marathon that celebrates the city of dreams, Mumbai. This event marks another year of our collaboration with the largest marathon in Asia. This association reinforces the Bank’s commitment to be involved in our customer’s journey, both fitness & financial. We look forward to an event that inspires camaraderie and honours their #JourneyToTheStart!”.

HIGHLIGHTS 2024

Over the years, the Tata Mumbai Marathon has been privileged to have some of the most esteemed brands associated with it. This year, two new partners have joined the fray – Club Vistara as the loyalty partner and Adhata as the institution partner.

Association with Club Vistara, India’s rewarding frequent flyer program, aims to enhance the overall experience for the participants. Runners and their one additional person can enjoy unparalleled advantages, including exceptional deals on airfare, exclusive onboard offers, and special enrolment privileges with Club Vistara.

Representing the Club Vistara, Vistara CCO Deepak Rajawat said, “We at Vistara, an airline owned by Tata Sons and Singapore Airlines formed in 2014, celebrate our 9 anniversary, and we are privileged to be the first-ever airlines to partner with Tata Mumbai Marathon. Club Vistara’s loyalty program has 35 partners on board, and Tata Mumbai Marathon is the first-ever sporting platform that we have partnered with. We look forward to promoting fitness and wellness as part of our initiatives within Club Vistara.”

Since its inception, the Tata Mumbai Marathon has been an inclusive event and the Senior Citizen’s Run has been an integral part of this movement. For the 2024 edition, Adhata Trust an NGO working for over a decade with and for older persons with a mission to spread awareness, contribute, and promote the welfare of Senior Citizens through Holistic Wellbeing programs has joined as the Institution Partner.

Exclusive Race Day, Tee By ASICS, Sports Goods Partner ASICS, the iconic Japanese sportswear brand has been a longstanding partner of the Tata Mumbai Marathon. For the 2024 edition, the brand will present all marathoners with a specially designed Race Day Tee-Shirt to honor their enthusiasm, effort, and steely resolve.

Limited Edition Bisleri Bottles, The Hydration Partner, Bisleri has launched limited edition bottles featuring three top Indian Elite full marathon runners – Defending Champion & former Asian Marathon Champion Gopi T, TMM 2020 winner Srinu Bugatha and Marathon Runner Jigmet Dolma.

Cosplay Your Way in the Dream Run!

Unleash your inner pop icon at the Run in Costume Contest presented by Imagica at the Dream Run. Make your dash dressed as Wonder Woman, Jawan, or any character that fires your fandom, and race to glory on a track that’s as vibrant as our city’s pop culture pulse. Individuals and groups have a chance to win fabulous prizes by Imagica, cash rewards, and the title of Mumbai’s Run in Costume Champion!
Live Performance by Saregama Artists
To celebrate and applaud the efforts of all participants, TMM 2024 along with Saregama Artists will host a musical treat in the post-finish zone. Noted performers such as Varsha Singh Dhanao, Raja Hasan, Jaan Kumar Sanu, DJ Swattrex, Pranav Chandran, Avinash Gupta, Girish Chawala, Sherrin & DJ Pablo will perform renditions of popular Bollywood songs.

Mumbai Festival

The much-anticipated ‘Mumbai Festival 2024’ is gearing up to be a celebration of unity, culture, and diversity. This nine-day fiesta with collaborations from Tata Mumbai Marathon and the Kala Ghoda Arts Festival will be a mix of popular events along with a music fest, an expo, cinema and beach fests, a movie competition, a cricket clinic, start-up fest, among others.

Representing the Mumbai Festival, Jayshree Bhoj, Principal Secretary Tourism, Govt. of Maharashtra, said, “This is the very first time, the government of Maharashtra has come up with an idea of Mumbai festival, which celebrates the spirit of Mumbai. The Government of Maharashtra plans to make it an annual event. I am grateful and obliged that we are partnering with the Tata Mumbai Marathon in our very first year. I am hoping this association could go a long way. I wish the Tata Mumbai marathon the very best”.

Procam International Jt. MD Vivek Singh said, “The past six months have been phenomenal for Tata Mumbai Marathon, as we hit new records with the teeming registration count. We worked in tandem with the state and civic authorities to ensure a seamless race and with brands to deliver innovations and elevate the participant’s race day experience.”

He further added that marathon efforts have been made by all stakeholders, and this will culminate in an unforgettable journey for runners, stakeholders, and everyone associated with the Tata Mumbai Marathon. Today, participating in TMM means becoming a part of something bigger, a mosaic of strength, courage, and Mumbai’s indomitable spirit. Good luck and Godspeed to everyone who will be a part of the 2024 edition.”

MIRCHI GET ACTIVE EXPO

The Mirchi Get Active Expo, is a one-stop destination to experience the latest offerings in the health, fitness, and wellness industry. It is also a hub for all confirmed participants to collect running bibs, study race day instructions and timelines, approach plans, layout plans, security arrangements, traffic restrictions, road closures, and other provisions that will come into force on Race Day.

Date & Time:

17th to 19th January 2024 – 10.30 a.m. to 7.00 p.m 20th January 2024 – 10.00 a.m. to 5.00 p.m.

Venue: Kalina University Campus, Gate no. 2, Sports Complex open ground, Vidyanagari, Kalina, Santacruz (East).

The Tata Mumbai Marathon is supported by the Government of Maharashtra, the Ministry of Youth Affairs & Sports, the Ministry of External Affairs, the Ministry of Home Affairs, MCGM, Mumbai Police, Sports Authority of India, the Athletics Federation of India, World Athletics (WA), Association of International Marathons & Distance Races (AIMS) and Global Sports Communication.

For more information about the Tata Mumbai Marathon 2024 visit, https://tatamumbaimarathon.procam.in/

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

7 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

7 days ago

February 9, 2026

indiantelevision.com Team

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Brands

BCCL profit jumps 53 per cent in FY25 as tax bill shrinks

Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply

Published

7 days ago

February 9, 2026

indiantelevision.com Team

NEW DELHI: Bennett, Coleman and Company (BCCL) has posted a sparkling set of financial results for the year ended 31 March 2025, proving that there is still plenty of ink and gold left in the ledger.

Revenue from operations climbed a steady 4.3 per cent, reaching Rs 10,209.33 crore compared to Rs 9,786.44 crore the previous year. When you sprinkle in other income, which rose 8.9 per cent to Rs 949.36 crore, the total income for the media behemoth hit a healthy Rs 11,158.69 crore.

While the income grew at a modest pace, the bottom line tells a far more dramatic story. The real headline is the 53 per cent surge in annual profit. How did they pull off such a feat? While Profit Before Tax (PBT) saw a gentle nudge upward of 2.7 per cent to Rs 1,610.00 crore, it was a vanishing act by the taxman that really did the trick.

Total tax expenses plummeted by 32.4 per cent, dropping from Rs 468.76 crore down to Rs 316.97 crore. This was largely thanks to a swing in deferred tax, moving from an expense of Rs 156.02 crore in FY24 to a benefit of Rs 39.44 crore this year.

Total income rose from Rs 10,658.55 crore in FY24 to Rs 11,158.69 crore in FY25, marking a 4.7 per cent increase. Total expenses grew at a slower pace, up 3.0 per cent from Rs 9,306.06 crore to Rs 9,581.45 crore. Profit before tax inched up 2.7 per cent, moving from Rs 1,567.02 crore to Rs 1,610.00 crore. However, the standout figure was net profit, which jumped sharply by 53.0 per cent, climbing from Rs 1,042.03 crore in FY24 to Rs 1,594.73 crore in FY25.

Despite the rising costs of doing business across the globe, BCCL kept a tight grip on the purse strings. Total expenses rose by just 3.0 per cent to Rs 9,581.45 crore. By keeping costs lower than the rate of income growth, the company ensured that the final figure, a net profit of Rs 1,594.73 crore, was nothing short of a front-page sensation.

In a world of shifting digital tides, it seems the BCCL ship is not just steady, but sailing into significantly wealthier waters.