Mumbai: In an attempt to boost the performance marketing mix, Tapfiliate, part of Mitgo, a leader in online advertising solutions with in-depth expertise in the online advertisement market, onboards Mivi to track and scale its affiliate program. Tapfiliate is integrated in the website of the company, to track and automate the affiliate onboarding and affiliate program management under a single umbrella.
This association with Tapfiliate will help Mivi to eliminate any tracking issues regarding performance marketing by using Tapfiliate’s first-party cookie integration, provide a central system to measure the performance of the affiliates as well as handle their commissions, while also providing complete transparency. This collaboration will mark the introduction of Mivi into the performance marketing domain to drive its growth.
Mivi growth strategist Shanu Singh, said, “Tapfiliate has been an invaluable tool in our affiliate partnership management at Mivi. It is a seamless interface and powerful features make it incredibly easy to generate reports and effectively manage our affiliate partners. With Tapfiliate, we’ve found a solution that simplifies our workflow, enhances our reporting capabilities, and ultimately strengthens our affiliate program’s success”.
With the potential to drive online sales up to 15-20 per cent, affiliate marketing has become a critical aspect of the marketing mix. Driven by increasing digital adoption, affiliate marketing has emerged as a major growth sector in India in recent years. As per a recent report, the industry in India is expected to grow at a CAGR of 16.3 per cent between 2021-2025. Many homegrown brands are realising their potential and trying to leverage the capabilities of performance marketing to drive the sales of their products.
APAC and India, Mitgo managing director Neha Kulwal said, “In recent years, affiliate marketing has seen a substantial increase in popularity as more businesses look to this sector as a cost-effective means of promoting their goods and services. Mivi has shown impressive growth in the Indian market and we look forward to contributing to that growth with our expertise in performance marketing. Through our personalized and technology-driven solutions, we aim to harvest compelling benefits for the brand and its customers”.
Mivi was launched with the vision to fulfil the need for high-quality electronic gadgets at an affordable price. The company has grown 2,398 per cent YoY in the earwear category and completed 100 million units of shipment last year with its unique preposition of ‘Made in India’. With Tapfiliate, the company is focussing on strengthening its online presence as a majority of its sales is driven by online channels. Tapfiliate captures the proprietary technology to enable brands to promote their products via publishers (including influencers). This allows the brand to do a real-time performance analysis and reduce the risk of other marketing spending.
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