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Taboola releases India Readership Insights for January 2023

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Mumbai: Taboola has released the readership insights for January 2023. Taboola Newsroom uses topic insights to analyze real-time audience data to identify some of the intriguing and popular themes that engaged Indian readers throughout the month.

The surge in pageview traffic revealed insights into the diverse interests of Indian audiences in content across entertainment, sports, festivals, and the economy. Here are some of the key insights revealed from the readership trends for January 2023:

Entertainment:

In 2023, several films, be it Bollywood, Hollywood, or Tollywood, are anticipated to be released across the country, with an aim to entertain the audience and increase box office receipts. On 25 January, the most awaited film, ‘Pathaan’, starring Shah Rukh Khan, was released.  Shah Rukh Khan made his big-screen comeback with this movie, which is also one of the most popular movies of 2023 so far. Shahrukh’s homecoming movie became the highest-grossing opening weekend movie in Hindi film history, resulting in a 738 per cent increase in page visits over the previous 45 days on the Taboola Newsroom.

While it is impossible to predict the next box office hit savvy marketers can use tent-pole Bollywood releases to their advantage. From a creative perspective marketers can incorporate familiar phrases, and scenes from hit movies to strike an emotional chord with their audience. Xiaomi did this to great effect in its Diwali party sales ad featuring Bobby Deol, and references to his film songs.

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Obviously, not everyone has the budget to shell out for massive starpower, but everyone with a marketing budget can still harken back to famous movie moments. Dunzo’s 2021 campaign harkened back to Sunny Deol’s dialogue in Damini by recreating his famous courtroom monologue.

With tent-pole film releases there will be a predictable surge in traffic on the Open Web across entertainment content. This is an opportunity for marketers to activate contextually relevant campaigns in a cost-effective way. The increase in traffic, creates more impression opportunities, and makes niche audience targeting more scalable. What would be challenging during the doldrums of film season becomes more achievable in the run-up, and days after large movie releases.

For example, for the release of Tiger 3 starring Salman Khan over Diwali marketers should create assets for the open web that harken back to classic Bollywood films, and activate these campaigns across the Open Web using contextual targeting. The one-two punch of a contextually relevant asset across film content will be cost-effective, and potent.

Sports:

As the 2023 Men’s FIH Hockey World Cup was held in Bhubaneswar, India, from January 13 to January 29, hundreds of thousands of hockey fans followed fresh developments and insights online. With multiple domestic and international matches, players, rules, and tactics making news every day, the Taboola Newsroom saw a 439 per cent rise in readership as Belgium drew to win their third World Cup title.

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Major sporting events are great opportunities for all marketers to achieve higher reach, and efficiency for their campaigns across contextual audiences related to sports due to predictable traffic increases. A great way to leverage this opportunity is via high impact packages that bundle all sport audiences across the Open Web in India.

Festival:

India has a vast array of festivals that highlight centuries-long traditions and rich cultural legacy. The day on which the event is to be observed is determined by each faith using its calendar. In January, people celebrate the winter harvest festivals of Lohri, Makar Sankranti, and Pongal. These celebrations honour India’s ethos of unity in diversity and are commemorated throughout the nation. In Punjab, Haryana, and other northern regions, Lohri is marked just one day before Makar Sankranti, which celebrates the end of the sowing season with a bonfire. During these days, people surfed images, quotes, messages, WhatsApp, and Facebook statuses to share with friends and family, which saw a 100 per cent rise in readership.  Like major sporting events, festivals are also great opportunities for marketers to reach an audience that is already reading about gifts for loved ones. Savvy brands can start preparing their campaigns for the Festive Season in the back half of the year- it will be sure to be big. Contextual targeting is extremely powerful as consumers begin to read and research about presents for their loved ones.

Economy:

India’s 2023 budget is growth-oriented and outlines reforms that would affect several industries, including FMCG, BFSI, real estate, auto and others. Forward-thinking advertisers are likely to be thinking about campaigns that will capture the growth driven by this Union Budget. Advertisers should stay ahead of their competition by being present where these consumers are doing their research – on trusted publications on the open web. Around Budget announcement day, lakhs of government employees of the country were curious to know if the eighth Pay Commission will be announced in the  Union Budget 2023, as it was a big gift to lakh of government employees on the salary hike, which saw a 3891 per cent rise in readership on Taboola Newsroom in the last 45 days.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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