Synopsis of Food & Beverage Sector Advertising on TV during Jan – Jun 2013

Highlights:

• Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012

• Aerated soft drink is the maximum advertised Product Group within Food & Beverage Sector with !6% share followed by Milk Beverages with 12% share

Note:

• The analysis is based on Ad Volume in Seconds

• Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012

• Food & Beverage Sector Advertising witnessed maximum advertising during March 2013 with 20% share followed by April with 19% share.

• Aerated soft drink is the maximum advertised Product Group within Food & Beverage Sector with !6% share followed by Milk Beverages with 12% share

• Cadbury India Ltd is the top advertiser within Food & Beverage Sector followed by Jan – Jun 2013

For further information contact:

Ashvini Khandekar

Manager – Communications

TAM Media Research Pvt. Ltd

9^th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

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