MAM
Synamedia launches new video network solutions to optimize workflows, cut costs and transform video services
MUMBAI: At IBC, Synamedia, the world’s largest independent video software provider, will unveil a torrent of new additions to its video network (formerly video processing) portfolio designed to ratchet up the quality and cost effectiveness of live streaming. New solutions will also help customers make more intelligent use of virtualization and cloud, as well as smooth service providers’ infrastructure transformation journey to IP.
As the industry moves closer to achieving synchonized latency between live broadcast and OTT streams at scale, Synamedia will show a real-world use case with a latency from content ingest to display on the OTT device of just 6 seconds, which is equivalent to broadcast latency. This is made possible by incorporating Common Media Application Format (CMAF) to reduce workflow complexity and enable bandwidth-efficient, highly scalable delivery across the whole technology infrastructure to ABR-aware client devices including a low-latency DASH device. Synamedia will also unveil plans to support Apple’s Low Latency HLS protocol.
Also on display will be a demo of Synamedia’s virtualized Digital Content Manager (DCM) with Smart Rate Control showing how automation using machine learning can optimize quality levels across the entire footprint to deliver a premium live OTT viewing experience cost effectively.
Flexing its R&D credentials, Synamedia will use IBC to preview content-aware encoding, fuelled by AI and machine learning techniques. The demo will show a new content-aware encoding algorithm that incorporates information such as program recurrence, program similarity and genre taken from sources such as program guides and the IMDb database. Using pattern matching techniques, operators will be able to predict the required quality/bitrate per program (or event) to optimize the encoding. Applying machine learning techniques will hone the encoding algorithms to further minimize the number of bits used, while maintaining premium video quality.
Operational workflow efficiencies will also be in the spotlight at IBC, with the launch of the PowerVu Insights module for video operations teams in the distribution segment. It incorporates a set of monitoring, analytics and remote troubleshooting tools for IP-connected receivers to help customers monitor the video distribution chain and drive greater efficiencies.
Synamedia is helping customers boost operations with enhancements to its cloud workflow optimization tools. With a new automation feature for Synamedia Converged Headend, customers can find the right balance between on-premise, public/private cloud and hybrid deployments to optimize OPEX and CAPEX. New for IBC is a partner-enabled range of monitoring dashboards that let customers monitor every part of the processing and delivery chain, helping to control costs and optimizing the end-user experience. Synamedia integrates its solutions with best-in-class third-party products from companies such as Agama and Telestream to offer customers proven ecosystem solutions and services.
Synamedia will also highlight how it can increase uptime by isolating channels using its cloud-native containerized microservices approach. This allows customers to specify how resilience is handled based on each channel/program’s characteristics. For example, for premium content this might require building two synchronized channel container pipelines so that if the original source fails there is no impact on viewers.
Providing more detail on the news outlined in its IBC preview press release from July 2019, Synamedia is also introducing:
· Five compute node variants that come pre-installed with a range of updated applications for its virtualized DCM including Packager and Origin Server. Over 1,000 customers running more than 25,000 DCM appliances now have a smooth migration path to a software-only environment – and a flexible, cost-effective, on-demand consumption model.
· DCM support for Distributed Access Architecture (DAA) with Remote PHY, a building block for cable operators looking to futureproof their networks. Part of Synamedia Converged Headend, DCM offers cable operators a single, converged, virtualized component that lets them seamlessly move video flows from QAM to IP at their own pace. Offering a smooth migration path to virtualized DAA, Synamedia’s Converged Video Core will help customers unlock more bandwidth per subscriber while reducing OPEX.
Julien Signes, senior vice president at Synamedia said, “We understand the challenges pay-TV and D2C providers face as they look to grow their business in a rapidly changing, competitive market, and are continually innovating and fine-tuning our end-to-end video network technologies to give customers that extra competitive edge. Helping customers to boost workflow efficiencies, cut costs and transform their services on prem, in the cloud or in a hybrid model is in our DNA. At IBC we will be showcasing a whole raft of innovations that will help them do just that.”
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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