MUMBAI: In a country where grooming aisles have long favoured the no-frills, all-purpose approach, Swiss brand Tailor’s has landed with a sharper edge. The premium men’s grooming label officially debuted in India this week, bringing with it a slick blend of Swiss science and old-school barbering heritage.
Available exclusively at Looks Salon outlets nationwide, the launch includes a curated range of high-performance essentials for modern men. The collection features the Tea Tree Wash—a scalp-purifying hair cleanser powered by organic tea tree oil and peppermint; Tailor’s Clay—an easy-texture styling clay with bamboo extract; Beard Balm for taming beards and frizz; and Post Shave—a soothing aftershave balm that tackles redness and itching.
Each product boasts purpose-built ingredients like beeswax, bamboo extract, and tea tree oil, aiming to balance function with self-care. “Men’s grooming has quietly evolved in recent years, both globally and in India”, said a spokesperson for Tailor’s Grooming. “Today’s man seeks more than just functional care—he wants products that reflect his lifestyle, his values, and his individuality”.
Tailor’s, founded in Switzerland, has gained global traction by blending premium formulations with minimalist packaging and a sustainability-first ethos. Its India entry comes at a time when the male grooming market is seeing a sharp uptrend—fuelled by rising disposable incomes, social media influence, and a new wave of self-aware consumers.
Committed to conscious beauty, the brand uses ethically sourced ingredients and recyclable packaging throughout its range. With grooming now considered an extension of identity, Tailor’s is betting on Indian men to upgrade their bathroom shelf with products that marry style and substance.
The brand’s entire collection is also available online at www.tailorsgrooming.in.
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