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“Sustainability is integral to Walplast’s core values”: Walplast’s Ashok Mehta

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Mumbai: Walplast Products Pvt. Ltd, subsidiary of DryChem India Private Ltd. is an Indian Multinational Corporation founded by visionary Ashok Mehta in 2004. It is one of the largest, most reputable and most well-known producers of building materials and the 3rd largest manufacturer of Wall Putty in India.

Walplast has 25 manufacturing facilities that are judiciously and tactically built across various parts of the nation. It is also equipped with NABL-accredited state-of-the-art R&D Labs that are fully equipped with groundbreaking, cutting-edge testing equipments conforming to international standards and criteria. Globally, Walplast exports to more than 14 countries across GCC region & North & Central Africa. It is one of the largest exporters of Wall Putty from India.

Indiantelevision.com caught up with Mehta for a quick chat mainly talking on the growth and the future of the company.

Edited excerpts

On quick summary of Walplast Products Pvt Ltd, including the company’s founding year and place in the DryChem group

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Established in 2004 , Walplast Products Pvt Ltd is a prominent manufacturer of building materials. As the third-largest manufacturer of wall putty in India, the company operates 25 plants across the country and holds NABL certification for advanced R&D labs. Walplast prioritizes innovation, quality, and customer satisfaction, influencing the construction industry significantly.

The company caters to the B2C market through its “HomeSure” brand, offering a range of products such as Wall Putty, Tile Adhesives, Decorative Paints and Textures and Gypsum-based products. With over 1000+ active distributors, 6,000+ dealers, and more than 65,000 influencers engaged in its operations, Walplast has a significant presence in the market. Additionally, our global reach extends to 23 countries, reflecting our significant role in shaping the Indian construction landscape.

The parent company, DryChem, is a leading provider of bulk construction supplies to project sites and corporate clients.

On methods Walplast used to become the “Brand of Choice” in the building industry

Walplast has consolidated its position as the “Brand of Choice” in the building industry by employing a comprehensive and customer-centric approach for more than two decades. The company prioritizes superior customer experiences and actively contributes to the development of sustainable communities, evident in its global presence through exports to numerous countries, showcasing international recognition and trust from construction industry professionals.  

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One of the cornerstones of our brand strategy is our focus on consistent product quality across the diverse HomeSure product range. Encompassing a wide array of offerings, including Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, paints and more, our product portfolio is designed to meet the varied needs of construction practices. This comprehensive range not only elevates the aesthetics and structural integrity of buildings but also contributes to efficient construction processes, reducing time and costs.

Our commitment to being the “Brand of Choice” is further strengthened by tailored marketing strategies that resonate with our target audience. Whether it’s addressing customer requirements through an extensive distribution network or highlighting the eco-friendly features of our products, our marketing approach is geared towards building a strong and positive brand image in the construction ecosystem.

On environmentally friendly methods the company use in its operations

Sustainability is integral to Walplast’s core values, evident in eco-friendly practices across our manufacturing processes. Our facilities prioritize waste and energy reduction, aligning with sustainable construction principles. Choosing materials with minimal environmental impact reinforces our commitment to eco-conscious manufacturing.

Our flagship product, HomeSure Waterproof Putty constitutes 5% recycled raw materials from renewable natural dolomite stones and is 10% recyclable post-consumer and industrial stages, contributing to a circular economy. HomeSure WallEx Self-curing plaster conserves water and includes 5% recyclable waste and waste byproducts like fly ash, showcasing responsible waste management.  Our MasterTouch Paints category  exemplifies sustainability with low VOC (Volatile Organic Compound) and no heavy metals.

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Our Sustainability program extends beyond products, incorporating renewable energy sources like solar power and sustainable business practices. Thin Layer technology, manufactured sand, fly ash usage, eco sand, slag cement, and stone byproducts contribute to an environmentally responsible production process. At Walplast, every aspect of our operations is geared toward a sustainable and eco-friendly construction industry.

On obstacles has Walplast faced in the quickly changing building materials market

We, at Walplast, overcome challenges through a steadfast commitment to adaptability and innovation. Recognizing the ever-evolving nature of customer demands and market trends, we proactively monitor industry shifts to stay ahead of the curve. Our robust research and development (R&D) strategy, supported by NABL-accredited labs, ensures rigorous quality control and enables us to explore cutting-edge formulations that meet and exceed industry standards.

In our pursuit of innovation, collaborations with industry experts play a pivotal role. These partnerships contribute to a continuous stream of advanced solutions, ranging from innovative walling solutions to cutting-edge adhesives. By fostering a culture of excellence, Walplast remains at the forefront of competition, consistently setting new benchmarks in the building materials sector.

Our dedication to staying ahead of industry trends and delivering high-quality, innovative solutions reflects our unwavering commitment to providing our customers with products that not only meet but surpass their expectations. As we navigate the complexities of the market, we are driven by the belief that innovation is the key to not only surviving but thriving in the dynamic landscape of the building materials industry.

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On Walplast Products Pvt Ltd see itself developing over the next few years

Walplast Products Pvt Ltd anticipates robust growth and expansion in the coming years. The strategic plan involves consolidating existing markets, exploring new territories, and investing in research and development. Recent initiatives, such as state-of-the-art manufacturing facilities in Ankleshwar, Gujarat, and Chennai & Perundurai, Tamil Nadu, underscore the commitment to high-quality solutions and ever increasing demand.

The company aims for additional plant expansions to meet demand efficiently and sustainably, enhancing market presence and contributing to industry growth. Excitement surrounds the upcoming launch of HomeSure MasterTouch Vivid Emulsion for interior and exterior use, reflecting innovations aligned with the mission to elevate industry standards and promote sustainability in the construction sector. Walplast is poised to play a pivotal role in shaping the future of construction. 

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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