MAM
Surging Trend: India Inc. raises stipends for Apprentices
Mumbai: TeamLease Degree Apprenticeship, a privately owned degree Apprenticeship program from the house of TeamLease Services, has launched its flagship ‘Stipend Primer Report’ for FY-2022. A unique and detailed deep dive into apprentice stipend trends, the report indicates the growing positive synergy amongst India Inc. companies to pay higher stipends than the mandated minimum notified stipends. In fact, according to the report, the average stipend payouts witnessed a two per cent increase in FY-2022, compared to the previous fiscal. While the overall percentage increase has been a marginal spike, the report highlights a significant variation in stipend pay-outs across industries, cities and educational qualifications. In fact, stipend payouts in certain sectors have gained better traction than salary trends over the past year.
Majority of industries surveyed have indicated promising stipends for apprentices. In the manufacturing sector, Six out of Ten industries provided a higher stipend in 2022 as compared to 2021. Agriculture & Agrochemicals, with current stipend of Rs 14,000, witnessed a 12 Per cent growth. Similarly, Apparel & Textiles (22 per cent), FMCG (eight per cent), Handicrafts & Jewellery (six per cent), and Infrastructure & Capital Goods (five per cent) also witnessed an increase in payouts. On the other hand, industries like Power & Energy (-10 per cent) and Healthcare (-7 per cent) saw a decline.
In the services sector, 11 out of 13 industries provided a higher stipend in the fiscal. The top industries included Media & Entertainment (18 per cent), Services including repair and maintenance (11 per cent), Education (nine per cent), Life Science (eight per cent) and E-commerce & Tech Products (eight per cent). However, despite the technology boom and the advent of 5G, Telecommunication (-4 per cent) and IT/ITeS (-2 per cent) saw a dip in the fiscal.
TeamLease Degree Apprenticeship chief business officer Sumit Kumar said, “We are thrilled to unveil the Stipend Primer Report for FY-2022, which sheds light on the remarkable evolution of stipend trends in recent years. Our findings indicate a significant two per cent increase in average stipends during the fiscal year 2022 as compared to the preceding year. This upward trend signifies a growing recognition among companies of the immense value and returns on investment that comes with engaging apprentices in their organisations. In fact, incidentally, stipend growth in India has outperformed salary growth in many industries, with many industries paying higher than the minimum notified stipends. Employers are willing to pay higher stipends than industry mandates as they see the value of investing in apprentices to bridge the skill crisis and create a sustainable talent supply chain. Companies are witnessing first-hand the transformative impact apprentices can have on their operations. In the last couple of years, even the government has taken various initiatives to promote apprenticeship adoption. Introduction of optional trade for broader coverage of job roles, availability of TPA support to industry to improve adoption and execution, financial incentives under the National Apprenticeship Promotion Scheme (NAPS) and National Apprenticeship Training Scheme (NATS), and the recent Direct Benefit Transfer (DBT), which streamlines the payment system, ensuring greater efficiency, transparency, and financial inclusion for apprentices, are all progressive steps. These are motivating even small and medium enterprises to scale apprenticeships. We are hopeful that lucrative stipends being paid out will attract more youth to take up apprenticeships that will help them enhance their employability and livelihood opportunities”.
“As the demand for skilled professionals continues to rise, businesses are embracing apprenticeships as a powerful tool for talent development and acquisition. By providing valuable on-the-job training, mentorship, and real-world experience, organizations are equipping apprentices with the necessary skills to thrive in today’s competitive job market. The evolution of stipend trends is a testament to the changing dynamics of the workforce and the strategic vision of forward-thinking organizations. Especially in the services sector, stipend pay-outs are increasing significantly, specifically in industries like Media & Entertainment, Services including Repair and Maintenance, Education), Life Science and E-commerce & Tech Products. We are delighted to witness the positive transformation for apprentices, which signifies a promising future for both companies and apprentices alike”, added TeamLease Degree Apprenticeship business head Dhriti Prasanna Mahanta.
Furthermore, according to the report findings, the majority of cities (nine out of 14) experienced an increase in stipends in FY-2022 compared to FY-2021. The top-paying cities in FY-2022 were Chennai (Rs 13,100 per month) and Kochi (Rs 13,000 per month), followed by Bengaluru and Coimbatore, both offering Rs 12,900 per month. Additionally, Nagpur and Lucknow saw a nine per cent increase in stipends, while Chandigarh had a six per cent increase, and Delhi and Hyderabad each had a five per cent increase in stipends.
Even from the apprenticeship category perspective and an education qualification viewpoint, many cohorts of apprentices earned better stipends than the nominal base. Diploma and Trade (Regular) apprenticeships earned about more than 50 per cent above minimum stipends and Trade (Degree) apprenticeships earned about 40 per cent above minimum stipends. Premium stipends paid to Diploma holders are 30 per cent to 50 per cent higher than the average stipends in nearly six out of 14 cities. Similarly, Graduates enjoyed premium stipends that were 55 per cent to 75 per cent higher in five out of 14 cities. Postgraduates, specifically in Chennai, Hyderabad, Indore, Bengaluru, Chandigarh, and Delhi, received premium stipends that were 50 per cent to 80 per cent higher than the average stipends. In terms of job roles, Agriculture Field Officer was topping the chart with Rs 15,200 per month, followed by retail sales (Rs 13,800 per month) and HR (Rs 13,600 per month).
The Stipend Primer Report FY-2022 is a comprehensive analysis of the current trends in apprenticeship stipend payouts across India. The report covers 14 hub cities across 24 industries and the total number of unique employers covered in the report is 553.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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