MUMBAI: Sun King has flipped the switch on a brighter future. The off-grid solar energy giant unveiled a refreshed logo and brand identity on 9 September, reflecting its evolution from a solar home systems pioneer into a global provider of diverse energy solutions.
The new look arrives with an expanded product line that now spans high-capacity solar inverters, advanced electrical lighting, and its flagship home systems, aiming to bring reliable, affordable power to millions across Africa and Asia.
To mark the change, Sun King has launched a digital-first campaign titled Switch to More!, highlighting the four benefits customers can expect: more savings, more peace of mind, more options, and more reliable power. An animated film tells the story of the refreshed logo and the company’s long-term mission of expanding energy access.
“Our refreshed identity reflects our promise to deliver more affordable solar, more appliances that simplify life, and more power for the communities that depend on us,” said Sun King, co-founder, Anish Thakkar.
With over 24 million households powered worldwide and more than 300,000 new systems installed monthly, Sun King’s new identity signals continuity as much as change: the same mission, but a wider beam.
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