MUMBAI: Adidas India has tapped Suhana Khan as the latest face of its brand, signalling a bold stride in blending classic streetwear heritage with the next generation’s flair for expression. The announcement marks a strategic move by the global sportswear giant to rejuvenate its Originals identity with a voice that speaks to India’s youth.
With this collaboration, adidas revisits its cult-classic sneaker franchise — the Superstar — anchoring the campaign in timeless fashion that resonates across generations. While the shoe first stormed courts and streets decades ago, Suhana’s entry breathes new cultural relevance into the silhouette, infusing it with the energy of digital-age trendsetters.
“I’m super thrilled to be joining the iconic adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. adidas Originals stands for creativity, authenticity, and staying true to yourself — values I truly admire. To now be part of a legacy rooted in culture that has inspired so many across the world feels incredibly special”, Suhana shared in a statement.
Adidas India GM Neelendra Singh echoed the sentiment, “At adidas India, we have always believed in the power of cultural creators, those who shape the now and define what’s next. Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive, and we’re excited to welcome her into the adidas family as we continue to champion individuality and self-expression through street culture”.
The partnership underscores adidas India’s approach to stay rooted in legacy while adapting to evolving style codes. By welcoming a young cultural voice like Suhana, the brand aims to reassert its Originals line as a mainstay of contemporary wardrobes, without abandoning its heritage.
As Suhana steps into her role, adidas promises a renewed creative vision — one stitched together by classic design, future-forward influence, and the enduring appeal of self-expression.
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