Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 20 September 2007 – 3 October 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Blackberrys (apparel) | – | Media Direction (Delhi) | 100 million |
Kotak Bank | Madison | Starcom Worldwide | 400 million |
Creative | |||
| 50-50 Chutkale (namkeen snack) | Lowe | McCann Erickson | 150-200 million |
| Classic Polo (apparel) | Percept H (Bangalore) | Stark Communications (Cochin) | 60-70 million |
| JetLite | – | M&C Saatchi | 70-80 million |
| Jeevanprash (Alkem Laboratories) | – | Saatchi & Saatchi | 120-150 million |
| Majesta (Alkem Laboratories) | |||
| MTV Clothing & Accessories | – | Bates David Enterprise | NA |
| Schwarzkopf | – | Grey Synchronised Service (G2) | NA |
| Vipul Group (Real Estate & Facility Mgmt) | – | M&C Saatchi | 100 million |
| Weekender | – | Bates David Enterprise (Bangalore) | NA |
| Worldphone (VOIP service) | – | Oxygen Communications | 90 million |
Creative & Media | |||
Hakoba Sarees Inc | – | Network Advertising | 50-60 million |
Sony Films (Eastern Division) | – | Inner Circle (Kolkata) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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