Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 November 2007 – 14 November 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Adani enterprises | – | Media Palette | 400 million (combined) |
Grasim Suitings | – | – | |
J K Helen Curtis | – | – | |
J K Green | – | – | |
| Luxor | Initiative Media | – | |
| Parker | – | ||
| Raymond Apparel (New brand to launch) | – | – | |
| Ghadi detergent | – | – | 200 million (combined) |
| Xpert | – | – | |
| MR 2 | – | – | |
| Venus | – | – | |
| Indiabulls | – | – | 400 million (combined) |
| Suzlon Energy | – | – | |
| Rasna | – | Media Palette | 150 million |
| Austrian Airlines | – | Initiative Media | 250-300- million |
| Maharashtra Condom Promotion (Hindustan Latex) | – | ||
| USAid (Project on TB education) | – | ||
| Wockhardt Ltd | – | ||
| Mail Today (India Today) | – | Zenith Optimedia | 200 million |
| Samsung | Mindshare | Starcom | 1.2 billion |
| Swiss Air | – | Media Cubic | 100 million |
| Transitions (optic lens) | – | ||
Creative | |||
| Future Generali (Insurance) | – | Saatchi & Saatchi | 200 million |
| Himani Navratna Oil & Talc | Ambience Publicis | Mudra | 200 million |
| Makaan.com | Rediffusion DY&R | Equus Red Cell | NA |
| Max New York Life (Part of porfolio) | Equus Red Cell | Euro RSCG, Equus Red Cell | NA |
| Prabhudas Liladher (Brokerage firm) | – | Percept H | 50 million |
| Typhoo (Tea brand – Apeejay Surrendra Group) | – | Bates David Enterprise | NA |
Creative & Media | |||
Cera (Saintaryware) | – | Dentsu Marcom (Ahmedabad) | 60-70 million |
Fortis-Escorts Cardiac Program | – | Crayons Advertising | NA |
Inorbit Mall | Triton | Genesis Advertising (Mumbai) | 30-50 million |
MDLR Airlines | – | Percept D‘Mark | 100-120 million |
TTK Prestige Table art (Crockery) | – | MAA Bozell | NA |
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
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