MAM
Star Plus, Colors top gainers for TAM Week 47
MUMBAI: In the week 47 of TAM TV ratings, Star Plus and Colors have registered more TVTs than last week. It seems Colors is trying its best to reach great heights. This week, it scored 513,415 GVTs (479,010) maintaining its number two position. On the other hand, Star Plus that has been leading the chart since quite some time now is the second highest gainer by adding 31,304 TVTs, taking its tally to 560,497 GVTs (529,193).
While Zee TV lost out on numbers, it continued to be at its usual number three with 433,447 GVTs (440,447). Life OK stood at number four with 335,013 GVTs (340,200) followed by Sab with 308,133 GVTs (315,637). Sony retains its sixth position with 269,332 GVTs (297,801). And Sahara One is still at the bottom of the chart with 30,429 GVTs (35,749).
Coming back to the chart topper — Star Plus, whose popular shows took it to newer heights. Its most popular and loved show in the prime-time slot, Diya Aur Baati Hum registered 12,298 TVTs (11,223). Yeh Rishta Kya Kehlata Hai too registered 7,863 TVTs (7113). However, the viewership of Pyar Ka Dard Hai seems to have dropped as it scored 7,351 TVTs (7,694). But then Sath Nibhana Saathiya managed enough to balance it out. The show is one of the most popular across GECs in the pre-primetime registered 8,290 TVTs (7,708). The epic series Mahabharat too notched up and scored 6,835 TVTs (5,807). And surprisingly, the ratings of Saraswati Chandra also went up. It registered 5,071 TVTs (4,803). The ratings of popular celebrity dance reality show, Nach Baliye, however didn’t witness much change and registered 4,736 TVTs (4,741).
Colors seems to be going really strong with its reality shows. While the fiction shows witnessed a drop, the reality shows have been getting good viewership. The longest running and the most popular fiction series, Balika Vadhu generated 6,684 TVTs (7,298), while Madhubala – Ek Ishq Ek Junoon scored 4,749 TVTs (4,473). Uttaran, another popular show on the channel also witnessed a significant drop and rated 3,645 TVTs (4,096). However, Comedy Nights with Kapil that made headlines, thanks to the Gutthi controversy, seems to have lost out on the numbers because of all the negative publicity. It witnessed a slight drop with 8,464 TVTs (8,588). The international series 24 starring Anil Kapoor that got a tepid response till now, has finally managed to grab more eyeballs with 3,058 TVTs (2,881). Reality show Bigg Boss seems to be a favourite of the audience as it has again witnessed a slight increase in its ratings and has registered 5,491 TVTs (5,316).
And while Zee TV didn’t do well in general, the ratings of its period drama Jodha Akbar notched up taking its tally to 9,801 TVTs (9,176). The channel that came up with a sitcom Bh se Bhade after almost a decade and managed fairly good response, lost its charm and scored 1,650 TVTs (2,080). However, the ratings of Qubool Hai escalated and registered 5,830 TVTs (5,646). Pavitra Rishta generated 5,043 TVTs (4,879), while its drama series, Do Dil Bandhe Ek Dori Se registered 5,019 TVTs (5,622). Its popular dance reality show, Dance India Dance 4 scored 4,666 TVTs (5,311) during the weekend.
Fourth placed, Life OK witnessed a drop in its popular mythological series Mahadev. It could just manage 3,212 TVTs (3,693). Ek Boond Ishq too saw a dip and registered 2,834 TVTs (3,112). Crime-based show Shapath too witnessed a drop and generated 4,057 TVTs (4,392). Do Dil Ek Jaan registered 1,494 TVTs (1,472), while crime-based show Savdhaan India saw a rise and generated 3,035 TVTs (2,848). The channel’s new entrant Tumhari Paakhi could just generate 1,877 TVTs (2,068).
Sab’s fiction show, Taarak Mehta Ka Ooltah Chashmah that has been keeping viewers in splits, continues to get viewership and registered 8,856 TVTs (7,782). Even Chidiya Ghar saw a significant rise and generated 3,479 TVTs (3,265). Lapataganj saw a slight dip and generated 1,921 TVTs (1,986). Baalveer registered 3,293 TVTs (3,134).
Sony seems to be surviving at the sixth position with its longest running crime series CID. The show witnessed a massive rise and scored 5,254 TVTs (4,744). However, Crime Patrol could manage just 3,255 TVTs (3,887). The channel’s historical show Maharana Pratap garnered 3,054 TVTs (2,922), while quiz show KBC witnessed a drop and registered 3,248 TVTs (3,738). Other fiction shows either maintained a stable position or dipped marginally during the week. Its new horror flick, Bhoot Aaya doesn’t seem to entice viewers as it registered only 1,662 TVTs (1,792).
In the movie channel genre, Zee Cinema reported 197,512 GVTs (185,759); Star Gold witnessed registered 178,122 GVTs (174,020) and Movies OK scored 127,470 GVTs (130,641). On the other hand, &pictures witnessed a huge rise and scored 112,609 GVTs (77,910), Zee Anmol registered 46,088 GVTs (44,457) and Max scored 200,508 GVTs (173,908)
While all the GECs have maintained a stable position this week, let’s see what’s in store for the channels in the coming weeks.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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