MAM
Star and Zee the highest gainers in wk 31
MUMBAI: In week 31, Hindi GECs seem to be on the winning side of TAM TV ratings as most of them saw a rise in their TVTs. The TAM TV ratings are in thousands, colloquially referred to as TVT (Television viewership in thousands). The TVTs are in terms of gross numbers. The data collected is for viewers in the CS4+, HSM markets.
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Star Plus continues to climb in the ratings ladder, as it added 31,927 TVT taking its score to 505,925 TVT (473,998). Zee TV was the next highest gainer and holds on its number three position adding 26,264 TVT taking its tally to 367,073 TVT (340,809).
Colors ranked number two this week, adding 762 TVT and stands strong at 456,365 TVT (455,603). Sab came back to its number four position when it notched up 20,797 TVT scoring 320,558 TVT (299,761) followed by Sony with 319,606 TVT (315,840), while Life OK notched up 240,191 TVT (239,981). Sahara One continues to remain in the bottom scoring 36,253 TVT (33,964).
Let‘s take a closer look at how the shows fared this week. The numero uno Star Plus‘, Diya aur Baati Hum proved to be the star yet again, witnessing a growth and rated 10,332 TVT (9,133). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 6,749 TVT (6,114). Pyar Ka Dard Hai fared 6,090 TVT (5,939) and Saathiya registered 5,779 TVT (5,460). The reality show India‘s Dancing Superstars‘ grand finale rated 5,503 TVT on Saturday and 2,162 TVT (3,181) on Sunday.
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa seems to be on the losing side when it generated a 4,579 TVT (5,853) on Saturday and 3,705 TVT (4,690) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scored 7,308 TVT (8,018),Madhubala – Ek Ishq Ek Junoon rated 4,846 TVT (4,822) and Uttaran scored 4,611 TVT (4,126). The comedy show Comedy Nights with Kapil though lost a few points and generated 6,059 TVT (6,352) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1,690 TVT (1,796).
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Zee TV‘s reality dance show DID Super Moms with its outstanding performances, rated 4,934 TVT (4,979) on Saturday and 4,485 TVT (4,233) on a Sunday. Its fictional offering Qubool Haisaw a drop when it rated 7,213 TVT (7,380). Sapne Suhane Ladakpan Keregistered a slight fall taking its score to 4,462 TVT (4,472). The historical show Jodha Akbar observed a growth scoring 3,630 TVT (3,132).
Fourth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 8,161 TVT (7,724). Chidiya Ghar shed and scored 3,409 TVT (3,691).Wah Wah Kya Baat Hai saw an improvement in its score when it rated 1852 TVT (1465).Lapataganj saw a slight rise scoring 2502 TVT (2324). Other fictional shows witnessed marginal rise and fall as well.
Fifth placed, Sony Entertainment Television‘s long running crime series CID rated 5122 TVT (5169) and Crime Petrol saw a huge hike when it rated 4331 TVT (3906). On the other hand,Comedy Circus ke Ajoobe Mahabali witnessed a marginal growth with 3008 TVT (2955). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3271 TVT (3302). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior notched up 5348 TVT (4441) on Saturday but dipped taking its score to 3813 TVT (3850) on Sunday.
Sixth placed, Life OK‘s top series Mahadev rated 3328 TVT (3074). Other shows seems to have lost its viewership, thus Do Dil Ek Jaan scored 1447 TVT (1700), Savdhan India rated 2466 TVT (2523), Police Dial 100 scored 558 TVT (667) and Shapath reported 2466 TVT (2684).
In the movie channels genre: Zee Cinema saw a fall, reporting 214046 TVT (238378); Star Gold too saw a drop to 186424 TVT (203238) and Movies OK improved as it scored 123662 TVT (112714). On the other hand, Max reported a huge jump scoring 309861 TVT (215075) mainly thanks to the world television premiere of Aashiqui 2 on 28 July.
Let‘s wait and watch, how the channels fare in the coming week…
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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