Connect with us

MAM

Stand out and be heard this festive season, with Spotify

Published

on

The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season that will be drastically different from previous years and any marketing campaign will have to stand out to work. This will be even more difficult for marketers who want to specifically reach out to Gen Zs and millennials and engage with them. And here is where Spotify can make all the difference. 

Here’s a quick overview of why marketers should consider talking to their audience on Spotify, especially now. All these details and possibilities are also just an email away at spotify-advertising-india@spotify.com. 

Spotify: The ‘new normal in media

On average, an Indian listener spends 2.5 hours per day on audio and 80 per cent of this time, they can’t be reached through visual media1. eMarketer reports that streaming music was the #1 activity that people adopted during the pandemic. And with the increasing adoption of connected devices, the portability of audio (car, watch, Smart TV, game console, home speakers) means that marketers have ways to reach their audience in key screenless moments when they otherwise could not.

As the world’s largest streaming service, Spotify sits at the centre of culture thanks to its ever-growing music catalogue, and a slate of owned and exclusive podcast content. The more our listeners stream, the more insights we derive from their listening behaviour – and this powers what we call our “Streaming Intelligence”. Streaming intelligence helps brands make their communication more relevant, engaging, and meaningful. For instance, 75 percent of Spotify listeners say they tend to remember those ads more which recognise their moment or setting2. Furthermore, this sensory combination extends your creative options, giving you the best of both worlds. 

Advertisement

Spotify data shows that running both video and audio increases ad recall by 90 per cent and results in a 2.2x increase in brand awareness3. This means that a plan which includes only display or video advertising is missing out on valuable time and engagement with its intended audience. Spotify fans are creating and curating playlists for every mood and soundtracking every moment of their lives. 

Spotify can help brands reach consumers when they are unavailable for other forms of advertising. 

Now, that’s music to every marketer’s ears.

Comfort in the time of uncertainty 

One reason this year’s festive season will be unlike any other is the fact that listeners are looking to reset their lives. Sample this: After delaying purchases in 2020, one in three Spotify users are looking at large, big-ticket purchases in a clear case of revenge shopping4. And this is a user base that is likely to spend 15 per cent more on what they want than any other cohort4.

Advertisement

With music emerging as the warm blanket of comfort in these unsettling and uncertain times, it is no surprise that users are turning to Spotify for festive content. Daily festive streams saw an increase of 63 per cent, and occasion and activity-based streams grew 155 per cent5. It’s going to be the same this year, perhaps even more so. With music being an integral part of the celebrations, and bringing friends and family together on Spotify, it’s one platform that marketers need to plug into ASAP.

Turn on, tune in

Spotify lets brands engage with their audience in moments that truly matter. This festive season, the key moments will be shopping, nostalgia, party, and cooking/dining with family. As friends and families start to come together after more than a year of physical distancing, familiar festive customs and traditions will return but in a way that’s unique. Listeners are in the mood for memories as much as living in the moment with activities such as festive cooking. A massive 441 per cent increase in user-generated cooking/dinner playlists bears this out while a growth of 290 per cent for nostalgia streams and 590 per cent for home (and homesick) playlists shows that listeners are turning to music to connect with memories of good times6. 

It is in the moments like this – when people are inaccessible by other forms of media – that brands can truly reach out to their consumers and engage with them in ways that are only possible through Spotify.

A never-ending stream of ideas for brands

Advertisement

Spotify offers limitless possibilities for brands when it comes to connecting with their audiences. Want to sponsor the most-streamed festive playlists? Sure. 

Want to deliver real-time audio ads while your targeted audience is listening to specific moods? You got it. 

Want to turn your brand profile into a cookbook with every special recipe having its own unique playlist? 

Want to create a special campaign with a unique digital experience that will truly drive your brand’s message home? Done! 

Co-branded digital experiences around festive or shopping wishlists, multiple branded playlists crafted keeping into consideration the specific consumer personas and/or festive moods, creative audio to complement a brand’s in-store experience – the list of possibilities goes on and on. 

Advertisement

So if you’re looking to add a sparkle to your media plan this festive season, choose Spotify. Write into spotify-advertising-india@spotify.com and let the festivities begin.

Click here to download Diwali ad solutions packages from Spotify Advertising.

SOURCES:

1 – Spotify First Party Data, global, based on daily content hours / daily active users, free users multiplatform, May 2019
2 – Key Moments Survey, Spotify Users A15-40, US, UK, DE, IT, SP, MX, BR, AU, October 2019
3 – Nielsen Brand Effect on Spotify, March 2020
4 – GWI, IN, Wave 5 – Outbreak Report 2021
5 – Spotify Internal Data, India, Diwali Q4. Sept Vs Oct vs Nov-Dec 2020
6 – Source: Spotify Internal Analytics, 1st October – 28th February 2021

(This is an Advertorial, published in association with Spotify)

Advertisement

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

on

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Advertisement

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Advertisement
Continue Reading

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

on

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Advertisement

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Continue Reading

MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

Published

on

MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

Advertisement

Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

Advertisement

As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×