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SRK’s shade upgrade as D’YAVOL X unveils first luxury eyewear line

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MUMBAI: Trust Shah Rukh Khan to turn a pair of sunglasses into a full-blown cinematic moment even if it means summoning a storm in the middle of a desert. D’YAVOL X, the luxury streetwear label founded by Shah Rukh Khan, Aryan Khan, Leti Blagoeva and Bunty Singh, has stepped into a bold new arena with the launch of its first-ever Luxury Eyewear Collection, an online-exclusive global release that goes live on 30 November 2025.

To announce the leap from couture streetwear to crafted eyewear, the brand has rolled out a striking campaign titled “Step Into The Light,” a moody, atmospheric film set against sculptural desert dunes, shot with the brand’s trademark flair for scale, shadow and cinematic swagger.

The film opens with sweeping aerial shots of sunburnt sandscapes before SRK strides into frame, carrying the calm intensity that has long defined his screen presence. As the winds shift, the dunes tremble, revealing a hidden frame buried beneath the desert. In a slow, deliberate gesture, he retrieves it, studies its edges, and slips it on cue a cooling shadow gliding across the desert as the camera pulls back to reveal a monumental installation of the D’YAVOL X sunglasses towering over the dunes.

“Eyewear has always been more than a style statement for me, it’s how I see the world, and how the world sees me,” Shah Rukh Khan said, reflecting on the brand’s newest chapter. Calling the collection’s journey from sketches to sculpted form “deeply creative” and “incredibly fulfilling”, he spotlighted how personal the project has been for him.

The idea sparked from SRK’s decades-long love affair with sunglasses, a signature that has become near-mythic in Indian pop culture. For the D’YAVOL X team, that spark ignited a full-scale design exercise rooted in precision engineering, premium materials, architectural lines and enduring comfort.

Aryan Khan, who helmed the campaign concept, described the film as a visual metaphor for the brand’s ethos, “We wanted something that captured creative scale, precision, and a touch of irreverence. The desert felt perfect, vast, unforgiving, yet a place where the brand could stand taller than the landscape itself.”

With this launch, D’YAVOL X expands its footprint in India’s evolving luxury market while doubling down on its aesthetic of brooding minimalism, tactile craftsmanship and cinematic identity. The campaign not only teases the eyewear collection but also reinforces the cultural mythology of SRK’s iconic silhouette where a pair of sunglasses becomes both armour and artefact.

Bold, sculptural and unapologetically dramatic, D’YAVOL X’s new eyewear chapter proves one thing, when the King steps into the light, even the desert knows to make way.

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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