Squadstack AI helps Stage cut calls by 55 per cent and costs by 70 per cent

MUMBAI:  Who needs hold music when your helpline has brains of its own? In a record-breaking makeover of customer support, Squadstack.ai’s Humanoid AI Agent Stack has helped regional OTT platform Stage cut through the chaos deflecting 55 per cent of calls, boosting CSAT to 86 per cent, and slashing support costs by 70 per cent in just six weeks.

For Stage, which streams hyperlocal hits in Haryanvi, Rajasthani, and Bhojpuri, the timing was crucial. Soaring call volumes over payments and refunds had overwhelmed its human agents. Enter Squadstack.ai’s AI agents trained on over 600 million conversations who not only handle refund requests with empathy but also recommend shows mid-conversation, blending service with engagement like a pro.

The results speak louder than the dial tone. With an average handling time of 46 seconds and instant responses to nearly 90 per cent of leads, Stage’s users are finally getting the support they deserve, in their own dialects. “We couldn’t scale with human agents alone, but with AI, customers feel heard in the language they’re most comfortable with,” said Stage co-founder Harsh Tripathi.

Beyond speed, Squadstack.ai ensures compliance too, meeting ISO 27001 and SOC 2 standards while adhering to strict DND norms. As Squadstack.ai co-founder & CEO Apurv Agrawal put it, “This partnership validates our vision of scalable, secure, and empathetic engagement.” With Stage setting the stage for AI-powered support, India’s digital platforms may soon be dialing into a future where machines don’t just talk, they truly listen.