MUMBAI: Spykar, is urging a denim revolution this Eid. It’s campaign, “Eidi that always stays with you,” flips the bird to fleeting cash gifts, pushing for presents that pack a punch and last a lifetime.
“Eid’s about love, innit? Why not gift something that doesn’t just disappear down the pub?” muses a Spykar spokesperson, clearly fed up with the usual monetary malarkey.
To spearhead this sartorial shake-up, they’ve roped in digital darling Faisal Shaikh, aka Faisu. He’s ditching the dosh and embracing denim, showcasing how a decent pair of jeans outlasts any crumpled note. Faisu’s Instagram is now a denim-drenched delight, showcasing the campaign’s message.
“We’re talking gifts with guts,” says Spykar CEO Sanjay Vakharia. “Like a good pair of jeans, relationships get better with age. Our denim’s built to last, just like your best mate’s banter.”
Spykar’s campaign is a cheeky nudge to rethink Eid gifting. Forget the quick quid; invest in something that ages like fine wine, or at least a decent pair of selvedge. This Eid, Spykar is saying: “Give ’em denim, not dross.”
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