Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 4 October 2007 – 17 October 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Global Incredible India -Europe (Print & TV) | – | Crayons | 1 Billion (combined) |
Global Incredible India -Pan Europe (TV) | Zenith Optimedia | ||
Global Incredible India -USA & APAC | Ashok Creatives | ||
Incredible India (Domestic & International campaign) | Span Communications, Ashok Creatives | Span Communications, Ashok Creatives | 1 Billion |
| Lodha Group (Real Estate) | – | Madison Media | 300 million |
| Virgin Mobile | – | MindShare | 800 million |
Creative | |||
| 7UP | JWT | BBDO India | NA |
| Aircel | Leo Burnett, RK Swamy/BBDO | Publicis India | 500 million |
| Baskin Robbins | JWT (Mumbai) | Thought Blurb | NA |
| Bharat Nirman‘ campaign – I&B Ministry | – | Percept H | 260 million |
| Buffalo (Apparel – Future Group) | – | Publicis Dialog | 500 million (combined) |
| Dreamline (Home solutions – Future group) | – | ||
| DJ&C (Apparel – Future Group) | Dhar & Hoon | SSC&B Lintas | |
| John Miller (Apparel – Future Group) | – | ||
| Café Coffee Day | – | CreativeLand Asia | NA |
| E24 (Entertainment channel) | – | Euro RSCG | 200 million |
| News24 (News channel) | – | – | |
| Hindi Movie Channel (V&S Broadcasting -UTV) | – | Oxygen Communications | NA |
| World Cinema Channel (V&S Broadcasting -UTV) | – | ||
| Scientific skincare‘ range (USV Ltd) | – | McCann Healthcare Advertising | NA |
Creative & Media | |||
Mundra Port & SEZ (Adani Group) | – | Dentsu Marcom | 80 million |
Pankajakasthuri Breathe EC (Herbal) | Mudra | Fountainhead (Chennai) | 50 million |
Sia Art Jewellery | Quadrant | Makani Creative | 20 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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