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MAM

Sony back at no five; Star continues to lead the pack

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MUMBAI: The war for ‘the best among the rest’ continues even as the top three positions see no change in week 35 of TAM TV ratings. In week 35 of TAM TV ratings, most of the GECs saw a good amount of growth in its viewership. 

 Sab, a sister channel of Sony Entertainment Television maintains its stability on the number four spot with 319,158 GVTs (295,176). On the other hand, Sony which was at the sixth position last week props up to fifth position this week with no major difference in the ratings: recording 291,074 GVTs (292,684). Life OK is at sixth position this week with 269,927 GVTs (293188). 

Star Plus continues to lead the pack when it witnessed a rise and reported 495,509 GVTs (470,197). Colors also saw growth in its ratings when it generated 452,921 GVTs (435,673). Zee TV holds the number three slot notching up 395,024 GVTs (377,685). Sahara One continues to be at the bottom scoring 29,645 GVTs (30,527).
Let us take a look at the leader, Star Plus channel’s popular show Diya aur Baati Hum saw a huge rise in its ratings and rated 10,175 TVTs (9,483). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a slight fall taking its score to 7,024 TVTs (7,124). Pyar Ka Dard Hai reported 6,515 TVTs (6,482) and Saathiya registered 6,127 TVTs (5,374). Reality show Junior Master Chef witnessed a drop and rated 2,671 TVTs (2,804).

Zee TV‘s reality dance show DID Super Moms witnessed a huge drop in its viewership and rated 4,653 TVTs (5,664) on Saturday and 4,490 TVTs (5,635) on a Sunday. Its fictional offering Qubool Hai scored 6,492 TVTs (6,618). Pavitra Rishta generated 5,078 TVTs (4,990).  It’s long running series Sapne Suhane Ladakpan Ke scored 4,785 TVTs (4,361). The channel’s historical show Jodha Akbar seems to attract audiences by its interesting track taking its tally to 4,785 TVTs (4,361).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the losing side this week when it generated 5,979 TVTs (6,869) on Saturday and increased marginally reporting 5,730 TVTs (5,540) on Sunday. Long running fiction series Balika Vadhu registered 6,127 TVTs (6,294), Madhubala – Ek Ishq Ek Junoon rated 5,329 TVTs (4,646) and Uttaran scored 5,069 TVTs (4,736). The comedy show Comedy Nights with Kapil seems to enjoy good viewerhip when it generated 7,072 TVTs (6,988).

Fourth placed, Sab‘s fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,094 TVTs (7,048). Chidiya Ghar lost its audiences when it scored 2,777 TVTs (3,069). Lapataganj reported 2,093 TVTs (2,318). Other fictional shows witnessed marginal rise and fall as well.

Fifth placed, Sony’s long running crime series CID scored 4,758 TVTs (5,061) and Crime Petrol saw a healthy rise when it rated 4,783 TVTs (3,500). On the other hand, Comedy Circus ke Ajoobe Mahabali maintained its stability and reported 3,070 TVTs (3,071). The channel‘s historical show Maharana Pratap generated 2,993 TVTs (3,068). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior had a good viewership on Saturday and reported 4,751 TVTs (4,064) but lost its viewership when it rated 4,348 TVTs (4,617) on Sunday.

Sixth placed, Life OK’s top series Mahadev rated 2,995 TVTs (3,020). Do Dil Ek Jaan stood at 1,721 TVTs (1,554), Savdhan India rated 2,271 TVTs (2,526), whereas Shapath generated 2,455 TVTs (3,330) and the new entrant Gustakh Dil rated 1,372 TVTs (1,238).

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In the movie channel‘s genre: Zee Cinema reported 246,750 GVTs (248,031); Star Gold witnessed a fall with 194,992 GVTs (207,543) and Movies OK rated 118,643 GVTs (131,215). On the other hand, Max witnessed a rise with 223,692 GVTs (218,449).

Well, it seems the GECs are having a good roller coaster ride. Let’s see what is instore for the GECs in the coming weeks.

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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