MUMBAI: MMTC-PAMP is adding some star sparkle to its gold, announcing Sonakshi Sinha as the face of its new Sona Sahi Hai campaign. The actress now represents India’s leading precious metal player, highlighting the purest investment-grade gold and silver just in time for the festive season.
The campaign celebrates the timeless value of gold while positioning it as a modern, smart investment choice. Signature products like the Sone ki chidiya and Lotus gold bars, along with Banyan Tree silver bars, showcase 999.9 plus purity and Swiss craftsmanship, blending tradition with convenience for gifting, legacy building, or personal investment.
MMTC-PAMP offers digital gold securely stored in bank-grade vaults that can be redeemed for physical bars and coins, alongside doorstep delivery of customised physical gold and silver products. Each item carries a unique number and is Assayer certified, ensuring authenticity and positive weight tolerance.
MMTC-PAMP MD and CEO Samit Guha, said Sonakshi’s authenticity mirrors the brand’s promise of purity, trust, and accessibility. Deputy general manager – marketing Kashish Vasishta, added that the campaign bridges heritage and innovation, bringing gold investment to a wider audience.
With Sonakshi Sinha shining as ambassador, MMTC-PAMP aims to turn every investment into a golden opportunity, making purity both aspirational and attainable.
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