MUMBAI: When a company’s called Something Special, you expect its hires to be nothing short of headline-worthy. True to form, the Seoul-based format agency has brought on Courtney Boyett as senior manager of global sales, adding a bilingual edge and a globe-trotting flair to its international ambitions. Boyett steps into the role after a stint at Kiwi Vine, where she spearheaded business development in webtoon localisation and edited stories for global audiences. A fluent speaker of both English and Korean, she began her career as a translator and researcher, giving her a strong cultural bridge that fits neatly into the DNA of a format specialist.
Armed with a business degree from Alabama’s Troy University and time at Inha University in Seoul, Boyett has lived across the U.S. and Korea while racking up stamps from extensive travels, an experience that may come in handy as she takes Something Special’s formats to markets worldwide.
True to form president and executive producer Jin Woo Hwang couldn’t hide his enthusiasm: “Courtney will no doubt deliver great results with her sparkling personality and expertise. After my recent MENA trip, our sales arm is primed for expansion.”
True to form co-founder EVP & head of content Insoon Kim, echoed the sentiment: “When I first met Courtney at Hong Kong Filmart, I was immediately impressed by her professionalism and bright character.”
For Boyett, the feeling is mutual. “I’m excited to work with Insoon, Jin and the team at Something Special and look forward to sharing their innovative formats with the content world at several markets,” she said.
With Asia’s format exports booming and Something Special sharpening its global push, Boyett’s appointment is both timely and telling: this is a format house with no intention of staying local.
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