Sole to soul wins as McCann India walks away with One Show Honours

MUMBAI: When purpose meets powerful storytelling, awards follow and McCann Worldgroup India’s recent haul at the One Show Awards 2025 proves just that. The agency took home seven accolades, including a Silver, a Bronze and five Merits, for campaigns that turned everyday struggles into stories of strength.

Leading the charge (and the applause) was ‘Fit My Feet’ for Buckaroo Footwear, a campaign that reimagined mobility for children born with clubfoot, a condition that affects tens of thousands across India annually. The initiative didn’t just earn a Silver in IP & Product Design and a Bronze in Health & Wellness, it also stepped up with four Merit awards.

Designed as a simple but significant intervention, the campaign introduced affordable corrective footwear distributed through a hyperlocal network of over 4,500 cobblers, resulting in 228,000 plus pairs making their way to children who needed them most.

Not far behind was another grassroots gem ‘Dabba Savings Account’ for ESAF Small Finance Bank. A clever rework of the humble steel kitchen container into a discreet piggy bank, the campaign helped promote financial literacy among rural women. The result? Over 120,000 new bank accounts opened without a single rupee spent on traditional media and a Merit Award in Direct Marketing to show for it.

McCann Worldgroup Chairman and McCann Worldgroup India Asia Pacific and CEO & CCO Prasoon Joshi said, “It’s deeply fulfilling to work on ideas grounded in empathy and everyday realities that resonate on a global stage. These campaigns are a reminder that creativity, when driven by purpose, can become a genuine force for change whether it’s improving mobility for those with clubfoot or enabling rural women through financial empowerment. I’m grateful to the jury for this recognition, which I accept on behalf of my entire team committed to making ideas matter.”

With trophies in hand and purpose in their stride, McCann Worldgroup India has shown that in advertising, walking the talk sometimes begins with simply helping someone walk.