Mumbai: SocioClout has announced the launch of its talent management vertical CreatorsClout. The agency helps bring together creativity and ROI and with this launch, SocioClout is set to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands.
Presently, with 45 creators onboard, the vertical is to support influencers and creators in regional areas and build bridges between them and brands, thereby fueling their revenue and growth journeys.
CreatorsClout is onboarding micro and macro creators from multiple genres across different parts of India in the languages of Kannada, Telugu, Gujarati, Bengali, Tamil, Malayalam, Marathi, Odia, Bhojpuri, Assamese, Punjabi and many more.
With the marketplace, CreatorsClout is aiming to tap 200 creators by 2022 across regions in India.
The Indian influencer marketing market is sized at approximately nine billion rupees, out of which 90 per cent is said to be focused on creators from tier one cities, mainly Mumbai, Bangalore, and Delhi.
CreatorsClout will be in charge of providing a variety of services to onboarded creators, including talent management, end-to-end campaign execution, content strategy, mentorship programs, market research, in-house content production, and post production.
Founder and CEO Bitesh Singh said, “At CreatorsClout, we are trying to expose vernacular influencers to the ever growing demand of brands trying to capture the Bharat market. We are ready with the 15–50-year-old demographic, ensuring maximum regional reach for the brands. SocioClout has been in the segment since 2020 and has worked with over 235+ brands since. Our deep connections and strategic ideation will deeply benefit the creator economy while also enabling brands to diversify their approach from vanilla influencer marketing to a full-suite content creation process.”
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