MUMBAI: When cricket’s Mr. 360 takes flight, you know it’s not just sixes soaring into the stands. Suryakumar Yadav, soon to lead India in the Asia Cup, has just been unveiled as Skyscanner’s first-ever brand ambassador in India bringing his flair for all-round play to the world of travel.
The partnership is no shot in the dark. With nearly half of Indians (47 per cent) willing to travel just to watch cricket live, sport-led tourism is booming, as revealed in Skyscanner’s Pitch Perfect Journeys report. Yadav’s adventurous personality and nationwide appeal fit neatly into the travel app’s push to connect with digital-first, lifestyle-hungry audiences. In short, cricket meets check-ins, and boundaries meet boarding passes.
The tie-up kicks off with a fan-driven contest across Skyscanner India and SKY’s own social media, where travellers are invited to design his ultimate personalised itinerary from hidden gems to underrated hotspots. The 10 most creative plans will win fans an exclusive meet-and-greet with the star himself. For Skyscanner, which opened its first India office only last year, roping in SKY is more than just a marketing play, it’s a bold statement of intent to become India’s go-to travel buddy, whether fans are chasing wickets or wanderlust.
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