MUMBAI: When dreams meet the open road, the journey is anything but ordinary. Škoda Auto India, in collaboration with Publicis India, has unveiled its latest campaign, ‘Own Your Dream’, featuring Hindi movie powerhouse Ranveer Singh and the all-new Škoda Kylaq. More than just a car commercial, the campaign is a celebration of bold ambition, resilience, and European engineering that’s now within reach for a new generation of Indian consumers.
As Škoda’s first-ever ‘Brand Superstar,’ Ranveer Singh takes centre stage in the film, embodying the spirit of those who refuse to settle. The ad follows individuals chasing success athletes striving for greatness, artists creating magic, and families shaping young minds all set against a backdrop of stunning visuals, stirring narratives, and, of course, the Kylaq as the ultimate companion for the driven and determined.
“2025 marks a landmark year for us, and the Kylaq is at the forefront of our product offensive strategy,” said Škoda Auto India brand director Petr Janeba. “This film beautifully captures the synergy between the unstoppable Kylaq, the aspirations of our customers, and the electrifying persona of Ranveer Singh.”
Saatchi & Saatchi and Publicis India CEO Paritosh Srivastava said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”
Taking a multilingual approach, ‘Own Your Dream’ has been translated into eight regional languages to deepen Škoda’s connection across India, from bustling metros to emerging Tier-2 and Tier-3 markets. The campaign is now live across TV, print, digital, and social platforms, with further extensions into out-of-home, radio, and dealership activations. This full-funnel approach ensures that the message reaches a diverse audience while inspiring consumers to dream big and drive with confidence. To connect better with consumers across the country, the ad has also been translated into 8 regional languages. With European craftsmanship meeting Indian ambition, ‘Own Your Dream’ isn’t just an ad it’s an open road to bigger possibilities.
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