Ad Campaigns

Six Inches communicates #kingstonkasecureUSB

Published

9 years ago

March 15, 2017

MUMBAI: Six Inches Communications recently launched the campaign for world leader in manufacturing memory products, Kingston Technology Corporation for their latest creation, password protected memory products.

The campaign coined #kingstonkasecureUSB is an amalgamation of 3 movies that have been launched on Facebook aimed at attracting five million views per video. The elements of humor and Bollywood twists incorporated in these movies instill a sense of familiarity and make a more relatable connect with the audience.

While password secure memory storing devices have existed before, the main users were business professionals and corporates. With this movie campaign, Kingston wants to spread the message that this product can also be used by the general public and anybody who prefers keeping their data private and secure. To create the idea that this product is attainable and very user friendly, Six Inch Communications chose to use a wide platform like Facebook that can reach out to mass audiences instantly.

The three films are reminiscent of the drama, thrill and humour that Bollywood provides audiences with, therefore engaging future consumers on a personal level by emphasizing the importance of securing personal data. Kingston India is using video content to promote locally in India. They have a following of about 200K on Facebook alone. Studies show that using Facebook as medium is a good idea to launch a product because videos posted to FB get more views than on other platforms.

The campaign has been launched on Facebook on three consecutive days using three ad films which are humorous in nature. The movies; Thakur directed by Ganesh Shetty, Teja and Bheja (The Scientist) directed by Barun Kashyap and Mrs. Arora directed by Nishank Verma were all done by ClickonRM production house. The aim to target as many as 5M viewers per movie was with the sole purpose of reaching out to as many people as possible through the storytelling nature of the movies which connect to people on a personal level.

Campaign Synopsis: The first film Thakur, takes place in Rajasthan and is about the highly trusted and kind hearted head of a village. Will he set himself free and ruin the future of the village by giving into the demands of the bad man, or will he come up with something even the villain’s laptop cannot crack? The second film Mrs. Arora is about a young, attractive and wealthy woman whose greed knows no bounds. Her marriage to a rich man was driven by boundless greed. Much to her dismay- her marriage ends in kadak security. The third film Teja and Bheja (The Scientist) is about Teja who is a scientist himself and his secret – kadak security saved his formulas from getting stolen by his evil twin Beja.

“My brief to Six Inches was to create an interesting communication for our target group to understand secured drives better. While other media vehicles do reach the audience, videos give us the power of storytelling and capturing more eye balls. I am glad these ideas were perfectly executed and received a super response. All the three films have a different flavor and deliver on our objective.” said Kingston Technology marketing director Vishal Parekh.

“While the current trends of brand mentions and recall with emotive videos doing well for brands, it comes with its own challenges of viewers not going beyond 8 seconds, in 2015 it was 12 seconds, so there is a drop in the attention span by 4 seconds. But at the core we all love stories and would be keen to absorb a story if narrated well and moreover if started well. Our 3 films engage the audience well and each one has a dramatic end. We are sure that these will help increased WOM for the brand,” Six Inches chief creative officer Pravin Shah.

Campaign Links

The Thakur Video –

Ad Campaigns

Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

Published

1 month ago

January 15, 2026

indiantelevision.com Team

NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

Ad Campaigns

Publicis India appoints Sonal Verma as Arc Worldwide MD

Published

1 month ago

January 15, 2026

indiantelevision.com Team

MUMBAI: Publicis Groupe India has appointed Sonal Verma as managing director of Arc Worldwide India, handing the reins of its experiential and shopper marketing business to a leader steeped in live brands and real world storytelling.

Arc Worldwide, the Groupe’s specialist arm focused on experiences that nudge consumers from curiosity to checkout, sits at the intersection of creativity, commerce and culture. Verma’s mandate is to sharpen that edge as brands grapple with shorter attention spans and more complicated buying journeys.

Verma joins from Cheil India, where she spent nearly five years building and leading the brand experience practice, most recently as senior vice president and head of brand experience. Her career reads like a tour of India’s experiential landscape, with leadership roles at Momentum Worldwide, Percept D Mark, Blockkbuster Events and Showtime Events.

She has also held senior activation roles at Radio City and The Times of India, giving her a rare mix of agency, media and on-ground execution experience. The common thread has been simple: turning big ideas into moments people remember and talk about.

At Arc Worldwide India, Verma will focus on expanding the agency’s experiential and shopper capabilities, strengthening client partnerships and keeping the work firmly rooted in consumer behaviour rather than buzzwords.

With Verma at the helm, Arc Worldwide is expected to double down on ideas that live beyond screens and closer to everyday life. For an industry obsessed with clicks and scrolls, this is a reminder that sometimes the strongest connections still happen face to face.

Ad Campaigns

Barbeque Nation taps ‘milne ki bhookh’ to kick off the new year

Published

2 months ago

December 29, 2025

indiantelevision.com Team

BENGALURU: Barbeque Nation is ringing in the new year with a reminder that some cravings cannot be ordered online. The casual dining chain has rolled out a new film campaign, milne ki bhookh, pitching its restaurants as places to meet, reconnect and linger over food.

Set against a world of constant messages and missed meet-ups, the campaign leans into a simple truth: dining out remains one of the few rituals that still brings people together. Barbeque Nation positions itself as the excuse and the setting for real conversations, shared plates and unhurried moments.

Nakul Gupta, cmo at Barbeque Nation, says the brand has long been about shared celebrations. As the year turns, milne ki bhookh captures what he calls a growing hunger to meet, connect and spend time together, with food at the centre of that experience.

Created by Makani Creatives, the campaign comprises three films built around Barbeque Nation’s signature grills and desserts. The storytelling is deliberately sensorial, designed to spark cravings while nudging diners to step out and meet in person.

Pavan Punjabi, chief integration officer at Makani Creatives, says the idea stems from a familiar contradiction. People are constantly connected, yet meetings with loved ones are endlessly postponed. Milne ki bhookh, he says, is a gentle push to make time for real-life catch-ups, using food as the reason to come together, share a meal and create memories.

The campaign breaks on December 25 with the grilled prawns film and will run for two months, amplified across digital platforms. As the new year begins, Barbeque Nation is betting that the strongest appetite of all is not for food alone, but for each other.