MUMBAI: Who says the best chapters of life end at 60? HSBC Mutual Fund is flipping that notion on its head with its new investor education initiative, #Retiretomore, reminding Indians that retirement isn’t a full stop, it’s a fresh start. Drawing from the HSBC Quality of Life retirement report, the campaign puts the spotlight on an alarming disconnect: 58 per cent of affluent Indians plan to work post-retirement not out of passion, but necessity. Despite nearly 8 in 10 knowing what they need for retirement, 4 in 10 still feel unprepared. The estimated retirement savings required in India? A cool USD 0.39 million.
To address the gap between intent and action, HSBC Mutual Fund has launched a 360° campaign featuring three short films that portray retirement through lenses of Life, Passion, and Freedom. Targeted at professionals aged 30 to 45, the emotionally charged narratives underscore the idea that planning early with SIPs can unlock a more fulfilling future.
“Retirement isn’t the end, it’s the beginning of your next act,” said HSBC Mutual Fund CEO Kailash Kulkarni. “But to enjoy it, smart financial planning through SIPs is key. With #RetireToMore, we aim to transform how India thinks about retirement less fear, more freedom.”
Beyond the screen, the campaign rolls out across Youtube, Instagram, Facebook, Linkedin, regional languages, OTT platforms, metro wraps, and bus branding. A dedicated landing page allows users to calculate their retirement needs making the campaign both aspirational and actionable.
#RetireToMore follows HSBC Mutual Fund’s earlier investor education drives like SIP Hai #FaydeWaliAadat and Apne #SIPKoDoPromotion. This latest chapter, though, may be its most important yet because as this campaign cheekily reminds us, retirement isn’t a choice, but planning for it is.
Leave a Reply