Ad Campaigns

Simplilearn teams up with Wondrlab to launch their latest campaign

Published

2 years ago

September 14, 2023

Mumbai: Wondrlab Network, India’s foremost platform-first martech network and Simplilearn, a leading online bootcamp for digital skills training has unveiled its latest brand advocacy campaign, #GetAheadWithSimplilearn.

This campaign marks a significant milestone, showcasing the bona fide journeys of Simplilearn alumni through candid on-screen narratives. The compelling brand film captures the essence of learners’ profound career transformations and their unfiltered perspectives on their upskilling experience – a pivotal factor in guiding them toward their desired career paths. This campaign not only highlights the exceptional attributes of Simplilearn’s programs but also emphasizes their tangible impact on the lives of these dedicated students. Above all, it reinforces Simplilearn’s transformative influence on learners, guiding them away from the allure of shortcuts to success and firmly emphasizing the value of genuine learning. It reaffirms the brand’s unwavering promise: ‘Get Certified. Get Ahead.’

Wondrlab Network, India’s foremost platform-first martech network, conceptualized and created the concept. The campaign comprises a captivating short film showcasing three learners at different life stages across India. The film commences with a narrator shutting down a “quick gain guru,” setting the stage for a deep dive into the lives of three remarkable learners. These individuals are not just data science professionals but are relatable people with multifaceted lives, early-stage to mid-to-senior professionals, going beyond their office roles. This approach aims to resonate with viewers personally, showcasing the real-world application of Simplilearn’s transformative courses. The campaign is live through Simplilearn’s digital and social media channels, including the company website, YouTube, Instagram, and LinkedIn.

Sharing his thoughts around the brand advocacy campaign, Simplilearn co-founder and chief operating officer Kashyap Dalal stated, “Our No. 1 goal internally as a team is the success of our learners, and our teams leave no stone unturned in delivering this – ranging from building the most comprehensive curriculum for latest in-demand skills, partnering with the best universities/companies, delivering a highly engaging learning experience and supporting our learners in achieving their career aspirations.”

“We decided to make this the cornerstone of all our marketing efforts as well by adopting learner advocacy as our primary focus. Through this film and in many more to come, our intent is to share real stories of real learners; and what they were able to achieve by taking up Simplilearn’s programs. We are very excited about this as a way to let our work speak for itself,” added Dalal.

“These days, people don’t simply buy into promises made by actors in a beautifully shot ad. For something as serious as professional upskilling that could be life-changing, only real people and their real stories can bring the conviction required for Simplilearn to change the game. In this film, we brought alive 3 such real stories from 3 real Simplilearn learners. With a tonality of honesty and outrightly stating that there are no shortcuts to the next level, this film motivates people to skip all such promises and take the simple way of growth. Actual, credible, and robust learning with Simplilearn,” added Wondrlab India lead integration director and business head Ankit Grover.

Sharing his thoughts about the campaign, Wondrlab co-founder & chief creative officer Amit Akali stated, “We are excited to partner with Simplilearn in creating this campaign that champions the power of genuine learning. By showcasing real people as the voice for this campaign, we deliver a very important yet urgent message in today’s world i.e. to prioritize authentic learning and not fall for quick success gimmicks.”

Utilizing the art of creative storytelling, Simplilearn has embarked on a conscious mission to unveil the authentic journeys of its learners, aiming to inspire professionals seeking to upskill and propel their careers forward. The campaign serves as a spotlight on the unique attributes that distinguish Simplilearn’s programs from the rest. Learners at Simplilearn delve into the cutting-edge realms of Generative AI, python, machine learning, and Azure, achieving mastery in DevOps through Docker and Kubernetes. Guided by industry luminaries, they tackle real-world challenges head-on. Furthermore, the campaign underscores the immense value of certifications from prestigious global enterprises and partner universities, positioning learners for aspirational career growth.

The #GetAheadWithSimplilearn campaign will include a series of videos covering success stories across various upskilling verticals. The first leg of the campaign focuses on the data category and films in the coming months will showcase the journey of learners in other professional streams.

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Ad Campaigns

Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

Published

4 weeks ago

January 15, 2026

indiantelevision.com Team

NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

Ad Campaigns

Publicis India appoints Sonal Verma as Arc Worldwide MD

Published

4 weeks ago

January 15, 2026

indiantelevision.com Team

MUMBAI: Publicis Groupe India has appointed Sonal Verma as managing director of Arc Worldwide India, handing the reins of its experiential and shopper marketing business to a leader steeped in live brands and real world storytelling.

Arc Worldwide, the Groupe’s specialist arm focused on experiences that nudge consumers from curiosity to checkout, sits at the intersection of creativity, commerce and culture. Verma’s mandate is to sharpen that edge as brands grapple with shorter attention spans and more complicated buying journeys.

Verma joins from Cheil India, where she spent nearly five years building and leading the brand experience practice, most recently as senior vice president and head of brand experience. Her career reads like a tour of India’s experiential landscape, with leadership roles at Momentum Worldwide, Percept D Mark, Blockkbuster Events and Showtime Events.

She has also held senior activation roles at Radio City and The Times of India, giving her a rare mix of agency, media and on-ground execution experience. The common thread has been simple: turning big ideas into moments people remember and talk about.

At Arc Worldwide India, Verma will focus on expanding the agency’s experiential and shopper capabilities, strengthening client partnerships and keeping the work firmly rooted in consumer behaviour rather than buzzwords.

With Verma at the helm, Arc Worldwide is expected to double down on ideas that live beyond screens and closer to everyday life. For an industry obsessed with clicks and scrolls, this is a reminder that sometimes the strongest connections still happen face to face.

Ad Campaigns

Barbeque Nation taps ‘milne ki bhookh’ to kick off the new year

Published

2 months ago

December 29, 2025

indiantelevision.com Team

BENGALURU: Barbeque Nation is ringing in the new year with a reminder that some cravings cannot be ordered online. The casual dining chain has rolled out a new film campaign, milne ki bhookh, pitching its restaurants as places to meet, reconnect and linger over food.

Set against a world of constant messages and missed meet-ups, the campaign leans into a simple truth: dining out remains one of the few rituals that still brings people together. Barbeque Nation positions itself as the excuse and the setting for real conversations, shared plates and unhurried moments.

Nakul Gupta, cmo at Barbeque Nation, says the brand has long been about shared celebrations. As the year turns, milne ki bhookh captures what he calls a growing hunger to meet, connect and spend time together, with food at the centre of that experience.

Created by Makani Creatives, the campaign comprises three films built around Barbeque Nation’s signature grills and desserts. The storytelling is deliberately sensorial, designed to spark cravings while nudging diners to step out and meet in person.

Pavan Punjabi, chief integration officer at Makani Creatives, says the idea stems from a familiar contradiction. People are constantly connected, yet meetings with loved ones are endlessly postponed. Milne ki bhookh, he says, is a gentle push to make time for real-life catch-ups, using food as the reason to come together, share a meal and create memories.

The campaign breaks on December 25 with the grilled prawns film and will run for two months, amplified across digital platforms. As the new year begins, Barbeque Nation is betting that the strongest appetite of all is not for food alone, but for each other.