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Sierra shifts into legend gear as Tata revives its iconic SUV for 2025

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MUMBAI: Some comebacks whisper but the Sierra roared back like it never left. At the much-anticipated Sierra Brand Day, Tata Motors rolled out the production-ready version of the iconic Tata Sierra, signalling the official revival of one of India’s most beloved SUVs and setting up a grand launch on 25 November 2025.

The evening unfolded like a nostalgia-soaked film reel, the 1991 original standing proudly beside its modern descendant tracing a journey of design, emotion, and engineering ambition. If the old Sierra was a symbol of freedom for a generation, the new one is Tata’s bold bid to recast that spirit for an audience that dreams bigger, drives harder, and seeks identity in its machines.

For Tata Motors, this was more than a product reveal, it was the return of a cultural icon.

“The Tata Sierra is much more than a name or a vehicle; it’s a living symbol of Indian ingenuity and aspiration,” said Tata Motors vice president & head of global design and Tata Motors Design Tech Centre executive director Martin Uhlarik.

Uhlarik’s words struck a chord with the crowd, the Sierra has always been more feeling than form. Its silhouette on highways became a memory for many; its spirit of exploration became a metaphor. “Reimagining a legend is not simply nostalgia, it’s courageous design and innovation,” he added, underscoring Tata’s attempt to bridge heritage and future.

And in the new Sierra, that bridge looks sturdy, a modern, assertive, expressive SUV that still carries the unmistakable Sierra stance.

The launch night also doubled as a showcase of six exclusive collaborations, each weaving Sierra’s ethos into a different corner of Indian creativity. Every partnership felt like a character sketch of the Sierra’s personality bold, thoughtful, expressive, and steeped in storytelling.

• Delhi Watch Company – Timekeeping with character

A limited-edition Sierra x Delhi Watch Company timepiece restricted to 500 numbered pieces features design elements inspired by the SUV’s B-pillar, hidden horse motif, and topographic patterns. It’s craftsmanship that nods to the Sierra’s roots while ticking towards the future.

• Divine – Sierra rides into the beat

In Divine’s latest track ‘You & I’, the Sierra takes centre seat, embodying raw confidence and originality. The collaboration fuses rhythm with motion, marking the SUV’s entry into pop culture with swagger and soul.

• Gully Labs – Streetwear meets street machines

Gully Labs’ flagship Dvaita sneaker gets a Sierra-infused makeover topographic lines, horse emblem, and a signature yellow heel patch. It’s a limited-edition drop made for those who take the road less followed.

• Huemn – Wearable wanderlust

From T-shirts to jackets and caps, the Sierra × Huemn capsule distils the SUV’s DNA into bold minimalism. This collection celebrates freedom, individuality, and the audacity to stand apart much like the SUV itself.

• Nappa Dori – Travel gear with a legacy twist

The Sierra x Nappa Dori line brings functional luxury to life, inspired by the SUV’s earthy palette and iconic silhouette. Crafted to age gracefully, each piece channels the brand’s refined aesthetic blended with Sierra’s spirit of exploration.

• Starbucks – A brew for the road

Tata Sierra and Starbucks present a tumbler crafted especially for the SUV etched with topographical lines and Sierra’s silhouette. It’s designed for long drives, early brews, and journeys where memories feel as warm as the coffee.

By pairing design evolution with cultural crossovers, Tata Motors has made the Sierra’s return bigger than a model launch, it’s a moment. One that taps into India’s love for nostalgia, its desire for modernity, and its appetite for storytelling through objects.

The Sierra now stands not just as a car but as a canvas, a marker of identity, an emotion rekindled, and a pledge that heritage can drive straight into the future without taking a U-turn.

When the SUV officially launches 25 November 2025, it won’t just hit the road. It’ll hit a nerve, the one India has been keeping warm for three decades.

 

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Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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