MUMBAI: Bhagavad Gita for All (BGFA) has unveiled its first festive campaign, “Gift of Inner Light,” starring sisters Shilpa Shetty and Shamita Shetty.
Launched in Mumbai on 9 September, the campaign urges families to see the festival as more than a celebration of sparkle and sweets, inviting them instead to embrace the timeless wisdom of the Bhagavad Gita. The initiative positions the gita as a modern-day guidebook for peace, resilience and harmony at home, making it as essential as the lights that brighten Indian households during the festive season.
Founder Prithviraaj Shetty said Shilpa was a natural fit for the campaign, describing her as someone who bridges tradition with modern wellness. “Her journey of balance mirrors what BGFA stands for: bringing the timeless wisdom of the gita into today’s homes in a way that feels both relevant and inspiring,” he added.
Shilpa Shetty echoed the sentiment, noting, “Yoga connects us with our inner self, offering clarity and peace. The gita deepens that journey, showing us how to live with wisdom, balance and strength. This Diwali, I truly believe the most meaningful gift we can share with our loved ones is the Bhagavad Gita. To gift the gita is to gift light, harmony and inner strength.”
Her sister Shamita highlighted how BGFA’s design and storytelling make the gita relatable for younger audiences, calling it “a gift of inspiration that transcends generations.”
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