MUMBAI: Founded by visionary leaders Prasad Shejale and Venugopal Ganganna, LS Digital has long been the underdog-turned-powerhouse in the marketing world. Now, with the launch of their much-anticipated “AI Marketing Stack”, they’ve thrown down the gauntlet to competitors, effectively saying, ‘AI isn’t optional anymore – it’s your secret weapon’.
This revolutionary offering integrates cutting-edge AI tools into every facet of marketing, empowering businesses to unlock insights, optimise campaigns, and stay miles ahead of the competition in today’s ever-evolving digital ecosystem.
What sets LS Digital apart? Well, it’s not just about slapping a buzzword on a product. This stack is more like a power packed pitstop for marketers, blending tools that decode data, predict consumer behaviour, and even create hyper-personalised campaigns.
Prasad, the “master strategist” CEO, pairs perfectly with Venugopal, the “technological wizard” CIO, making LS Digital a dynamic duo in the marketing universe. Together, they’ve created a solution that not only future-proofs brands but turns AI from a mystery into a necessity. And the best part? They’re making it accessible for businesses large and small. Intrigued yet?
From L to R: LS Digital founder & CEO Prasad Shejale; LS Digital co-founder & CIO Venugopal Ganganna
LS Digital gets it: CMOs aren’t here for more jargon, they’re here for tools that actually do the heavy lifting. And that’s where swoops in AI Marketing Stack—a marketer’s secret sauce that promises to spice up campaigns, cut the fluff, and deliver results faster than you can say, conversion rates! AI features include:
1 Research AI: Turning customer data into golden insights faster than you can say “target audience.”
2 Generate AI: Because no one has time to write generic content anymore—this tool churns out campaigns and social posts so personalised, they might as well come with your customers’ birthstones.
3 Predictive AI: It’s like a marketing crystal ball—forecasting trends and fine-tuning campaigns like it’s nobody’s business (except yours).
Oh, and they aren’t stopping there. They’re letting existing clients take their Research AI tool for a free test spin—no strings attached. Why? Because getting CMOs hooked on AI shouldn’t feel like pulling teeth.
Shejale said, “AI isn’t just another tool; it’s the foundation for tomorrow’s marketing success. With our AI Marketing Stack, we’re removing the hurdles and enabling brands to explore new frontiers of growth and innovation. This is about making every brand unstoppable in the age of AI.”
Adding to this vision, Ganganna emphasised the strategic depth of the initiative: “AI isn’t just about technology—it’s about staying ahead of the curve. With our solutions, we’re not just helping clients optimise campaigns; we’re future-proofing their strategies.” Ganganna also highlighted LS Digital’s partnership with Quilt, an expert in AI culture analysis and market intelligence, which has been instrumental in refining the stack’s capabilities.
Forget everything you thought you knew about marketing—it’s not just about playing darts with data anymore. LS Digital’s new AI Marketing Stack is like upgrading from a rusty bicycle to a rocket ship; it promises to make AI the default setting for every brand aiming to win the marketing race.
Indiantelevision.com Sreeyom Sil had an exclusive tête-à-tête with Venugopal Ganganna during LS Digital’s big launch event in Mumbai. Amidst the buzz and excitement, Ganganna spilled the beans on how this stack is a marketer’s dream come true and why it’s set to leave competitors playing catch-up. Let’s dig in!
What inspired the creation of the AI marketing stack? Who were the key collaborators?
The AI marketing stack has been a product of collaborative innovation involving multiple partners, technologies, and our experience over the last 18 months of building a digital business transformation agency. Our partnerships with companies like Quill.ai, Gemini, Vertex AI, Claude, and others helped shape the stack. We connected the dots around data intelligence, creative automation, and predictive modelling to tackle real-world marketing challenges.
What’s the price tag for this innovation, and what ROI are you targeting?
Our investment in the AI marketing stack amounts to $2–3 million over the past 18 to 24 months, spanning technology, talent, and research. But the expected ROI isn’t just financial – it’s about driving marketing transformation. We measure success through cost savings, productivity improvements, and efficiency gains, aiming for a 15–25 per cent uplift in these areas for our clients.
Who are your target clients?
The stack is industry-agnostic but tailored for sectors like FMCG, retail, e-commerce, BFSI, and lifestyle brands – areas that demand scalability, hyper-personalisation, and data-driven insights. We cater to enterprise clients needing large-scale solutions, mid-sized brands seeking efficiency at an accessible cost, and digital-first businesses looking to integrate creativity, media, and predictive modelling seamlessly.
What makes this stack unique compared to similar tools?
It’s not just a tool – it’s a customised AI agent, or rather 20 agents, designed for specific marketing needs such as predictive analytics, hyper-personalised media planning, and consumer cohort analysis. It’s a combination of many agents that integrate across platforms, scale effectively, and, most importantly, are cost-effective. We also offer a tiered pricing model ranging from SMB subscriptions to enterprise-level solutions with advanced capabilities.
Is the stack India-focused, or is global expansion in the works?
While the initial launch was in India, we’ve already done projects across GCC, SEA, the UK, and the US. As we scale, we’re targeting the Middle East, North America, and the EU as key hubs for enterprise adoption.
What are the biggest challenges clients face when transitioning to AI-driven marketing?
The main challenge is: where do I start? How do I begin? There’s scepticism about AI’s ROI, fears of complexity, and integration issues. To tackle these, we offer exclusive free access to our research modules for a few months, supported by dedicated training. This removes the barrier to entry, enabling brands to test the waters without huge upfront budgets.
Ganganna is clear: AI isn’t a luxury – it’s a necessity. LS Digital’s AI Marketing Stack doesn’t just level the playing field; it flips the script entirely. Imagine a world where marketers swap their guesswork for a precise, algorithm-fueled strategy—and that’s exactly the future LS Digital promises.
So, what’s next? The tools are here, the playbook is ready, and LS Digital is handing CMOs the keys to the AI kingdom. Ganganna leaves us with this thought: “AI isn’t just about technology; it’s about staying ahead of the curve and winning the race.” And with that, LS Digital makes one thing clear—when it comes to marketing, it’s no longer a sprint; it’s a smart race powered by algorithms.
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