Mumbai: Sereko, a psychodermatology brand, marks a significant milestone as it completes a year of its commitment to addressing the effect of mental stress on the skin. Founded by lawyer turned entrepreneur, Malvika Jain, Sereko was established with a vision to intertwine the realms of psychology and dermatology.
Pioneering the concept of psychodermatology in India, Sereko aims to bring about a shift in the wellness industry by addressing underlying mental distress and treating the root of the problem by reducing stress and anxiety. The brand before launching had spent 2 years in R&D to create their Patent-Pending Psychodermatology formula NeuroCalm®, under the guidance of Dr. Jafferany – a world-renowned Scientist and the man behind the Science. It is clinically proven to reduce stress and increase Serotonin production. Sereko addresses the root cause of skin problems and focuses on creating lasting solutions that cure both the symptoms as well as the cause by exploring the skin-mind connection.
To make the birthday celebrations bigger, Sereko in collaboration with Tape A Tale, hosted an enchanting evening, this weekend – ‘Love, Laugh, Glow’. The event featured a brilliant lineup of artists including comedy performances by Shashi Dhiman and Badal Sharma and storytelling and poetry performances by Kopal Khanna and Vanika Sangtani. Attendees were treated to an unforgettable evening filled with laughter and entertainment, emphasizing Sereko’s mission to foster holistic beauty & wellness. Sereko’s new campaign aims to destigmatize conversations surrounding mental health and depression while highlighting the transformative power of its products in enhancing mental well-being and addressing skin issues stemming from psychological distress.
Talking about the 1st birthday, Malvika Jain founder reflected on Sereko’s journey, stating, “Our first year has been a remarkable journey of learning and growth. From ushering in the idea of psychodermatology in the country to seeing its impact firsthand on our consumers, our journey has been incredibly fulfilling. As we look ahead, we remain committed to solving recurring skin issues by targeting the root cause through our Mind-First Approach to Skincare. To mark this occasion, we celebrated our birthday to first construct an open-minded community where there can be engaging dialogues and conversations around mental health & depression.”
Additionally, the brand has been expanding extensively with new launches, the latest product offering being the 24H Hydration Sunscreen, an ultralight creme gel formula that provides prolonged sun protection, while keeping your skin hydrated and plump. With 10 SKUs, Sereko has an exciting year planned with various new launches and community-building programs.
Sereko aims to revolutionise the skincare industry with a mind-first, holistic skincare approach to healthy skin, considering the connection between the mind and skin health, and promoting overall well-being. By integrating psychology and dermatology, Sereko empowers individuals to cultivate a positive relationship with their skin, fostering confidence and well-being from within.
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