Sara Ali Khan adds star shine as new face of Streax Shine Hair Serum

MUMBAI: Bad hair days just lost their drama. Streax, from the house of Hygienic Research Institute pvt ltd (HRIPL), has signed Bollywood’s sunshine girl Sara Ali Khan as the face of its Streax Shine Hair Serum, launching the sparkling new campaign “Frizz Gone, Smooth Shine On.”

With her youthful charm, quick wit, and effortless sense of style, Sara mirrors Streax’s promise of helping women “shine on” with confidence. The new TVC captures everyday moments where frizz strikes windy rooftops, chaotic commutes, surprise selfies and flips them into smooth, glossy, camera-ready looks with just a quick touch of the serum.

Enriched with Walnut Oil and Vitamin E, Streax Shine Hair Serum is known for its ability to instantly tame frizz while adding smoothness and radiant shine. Available in pack sizes of 45 ml, 100 ml, and 200 ml, the serum is designed for every occasion whether a casual college day or a red-carpet evening. The Streax haircare range extends further to Frizz Control Hair Serum, Heat Protect Spray, and Moisture Boost Spray, offering tailored solutions for every hair need.

“Sara Ali Khan is the perfect face to front the Streax movement where haircare is not just about products but about confidence and everyday style,” said HRIPL sr. VP of marketing Priyanka Puri. “Frizz Gone, Smooth Shine On brings alive the idea that frizz can strike anyone, anywhere, and Streax Shine Hair Serum is a simple, everyday solution that transforms frizz into smooth, shiny, camera-ready hair in an instant.”

Adding her own sparkle, Sara Ali Khan said: “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression. What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.”

With this campaign, Streax isn’t just selling a product; it’s amplifying a philosophy confidence as style, everyday radiance as empowerment. By placing Sara Ali Khan at the heart of this movement, Streax aims to inspire women across India to embrace their shine, whether they’re stepping into a boardroom, a classroom, or onto a dance floor.

From battling frizz to flaunting gloss, the message is clear: with Streax Shine Hair Serum, every woman can shine on boldly, beautifully, and instantly.