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Samsung brings interactive yoga experience on TVs in a global first

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Mumbai: Samsung, India’s largest consumer electronics brand, is bringing interactive yoga experiences to its consumers on its televisions in a global first. Through its exclusive partnership with YogiFi, an award-winning flagship product of health-tech startup, Wellnesys Technologies, Samsung aims to enable consumers to practice yoga ‘the tech way’ by pairing the world’s first AI-enabled yoga mat with Samsung smart TVs.

The easy access to rich yoga content with instant feedback on posture correction is extremely beneficial for modern consumers, who often lead a sedentary lifestyle. Whether an advanced yogi or a beginner, everyone can benefit from guided classes, personalised sessions, real-time feedback, and wellness monitoring through the YogiFi app on Samsung smart TVs.

YogiFi app will be accessible on all 2023 Samsung smart TVs such as Neo QLED 4K and 8K TVs, OLED TV, and Crystal 4K UHD TV range, among others. It will soon be available on previous years’ TV models as well.

“At Samsung, we understand consumers’ desire for holistic health and fitness. Our partnership with YogiFi to make yoga more accessible for consumers is a part of our vision to bring calm to the connected world so that devices and innovation can enable better, more personal, and more intuitive multi-device experiences. Consumers can now practice yoga ‘the tech way’ on Samsung TVs at their home, benefiting from instant feedback,” said Samsung’s head of India consumer experience team Dipesh Shah.

SRI-Delhi (Samsung R&D Institute India-Delhi) collaborated closely with YogiFi to bring the app to Samsung smart TVs as part of Samsung’s Make for India initiative.

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“At YogiFi, we are on a global mission to integrate yoga using AI into everyone’s daily lifestyle to promote physical and mental well-being. By partnering with Samsung, a pioneer in the television segment, we aspire to elevate the at-home yoga experience for every individual and maximize the impact of our mission to create a healthy community with stronger immunity,” said  Wellnesys India founder & CEO Muralidhar Somisetty.

The yoga content landscape on the app includes three levels of 21-day programs – beginner, intermediate, and advanced, carefully crafted with relevant yoga asanas for consumers to have a holistic experience. Equipped with sensors, the AI-enabled mat from YogiFi detects any incorrect posture and provides instant feedback, allowing users to correct and improve their alignment.

Compatible Samsung televisions:

Neo QLED 8K and 4K TVs

The magnificent Neo QLED TV lineup is designed to be much more than a television. Besides offering a perfect viewing experience, these TVs can be your immersive gaming screen, the beautiful centrepiece of your home or even a Smart Hub to control other devices in your home. The Neo QLED TVs come with Quantum Matrix Technology powered by Quantum Mini LEDs, which are 40 times smaller than regular LEDs, thus rendering immaculate picture clarity and colour volume. These TVs also support Dolby Atmos featuring Q-Symphony 3.0 and Object Tracking Sound Pro (OTS Pro) for the ultimate 3D surround sound home theatre experience. The televisions come with a built-in IoT hub that lets you control all your smart devices, seamlessly. With the SlimFit camera, you can use your TV to make video calls.

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Crystal 4K UHD TVs

Samsung’s Crystal 4K iSmart UHD TVs offer distinctive features and guarantee a premium experience. Driven by Crystal technology, the TV aims to deliver colours with unmatched sharpness and contrast levels. With a host of features such as a Crystal 4K Display, Video calling, Smart IoT Hub, Adaptive Sound, Tap View, Screen Mirroring, and Lag Free Gaming, these TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Samsung QLED TVs

Samsung’s QLED TV breaks new ground for premium televisions and in-home entertainment, delivering a beautiful design supported by the most advanced picture clarity. Powered by Quantum Dot technology, the television optimises brightness levels and delivers brighter and deeper colours as intended by the creators. The QLED TVs also feature Object Tracking Sound (OTS) and Active Voice Amplifier (AVA) for an unprecedented cinematic experience at home.

You can attach a SlimFit camera to your QLED TV to make video calls. Easy on your eyes, it comes with EyeComfort mode that automatically adjusts the screen’s brightness and tone based on built-in sensors.

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Offering ‘100 per cent colour volume’, QLED TV showcases all colours of the DCI-P3 colour space regardless of differing levels of brightness, ensuring that HDR images can be viewed in the original way the content was produced.

OLED TV

The striking OLED TV comes with Neural Quantum Processor 4K for the ultimate entertainment experience that delivers incredible detail and unbelievable screen brightness. It allows content displayed on the screen to be automatically transformed to breathtakingly sharp 4K resolution irrespective of the original level. The processor utilises AI-based algorithms to evaluate the content on a scene-by-scene basis, and HDR OLED+ optimises each frame so that you can enjoy extraordinary details.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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