GURGAON: Saksham Kohli has landed at FCB India as president of FCB NEO, marking the end of a nearly seven-year stint at Cheil Worldwide where he shepherded Samsung’s flagship mobile campaigns.
The move, announced this month, sees Kohli swapping his associate vice-president perch at Cheil—where he orchestrated integrated campaigns for Samsung’s mobile portfolio and ecosystem products—for the top job at FCB’s new venture.
At Cheil since 2019, Kohli climbed from director of client services to associate vice-president, spending his final months managing full-funnel marketing strategies that blended creative, digital and media. Before that, he put in three years at Ogilvy, steering brands including Perfetti Van Melle, Pernod Ricard India, BMW Mini and Dupont through 40-odd large-scale integrated campaigns.
His advertising pedigree includes a two-and-a-half-year spell at FCB Global (2013-2016) handling Whirlpool’s India operations, plus stints at McCann on Aircel, Ogilvy & Mather on KFC India, Publicis on Beam Global Spirits & Wine, and BBDO India on Wrigley’s and Hewlett Packard.
Kohli’s pitch: marketing that starts with understanding people and ends with measurable impact. Whether FCB Neo delivers on that promise remains to be seen—but with a Samsung-sized portfolio under his belt, he’s certainly had the practice.
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