MUMBAI: Bollywood’s Nawab of charm is now king of cool. Saif Ali Khan has been signed on as the brand ambassador for Thermocool Home Appliances, stepping into the spotlight to endorse the company’s cooler division, which includes desert air coolers, room coolers, and portable units.
The tie-up, spanning two years, will see Saif front high-profile activations, interactive digital campaigns, and a string of consumer promotions designed to give the trusted homegrown brand a stylish new edge just in time for India’s scorching summers.
Calling the association a “strategic milestone,” Thermocool MD Rajeev Kumar Gupta said Khan represents the perfect blend of “utility and style,” aligning with Thermocool’s push for high-performance yet aspirational products.
Adding to that, Thermocool director of operations Tushar Gupta highlighted that Saif’s versatility and credibility would cement Thermocool’s place as a preferred choice in a crowded market. Meanwhile Thermocool director of sales & marketing Tanuj Gupta, called him “the embodiment of style meeting substance,” noting his multi-generational appeal.
For decades, Thermocool has enjoyed a special place in Indian households, trusted for innovation and reliability. Now, with Saif lending his star power, the brand aims to refresh its connect with younger, design-conscious buyers while continuing to deliver quality cooling solutions to millions across the country.
The rollout will span media platforms nationwide, promising consumers not just effective cooling tech but also a dash of stardom with every campaign. After all, when it comes to beating the heat, Thermocool is banking on Saif to keep things effortlessly chilled.
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