MUMBAI: When couture royalty meets digital luxury, the sparkle goes online. In a move that marries Calcutta craftsmanship with cutting-edge e-commerce, Sabyasachi Calcutta has teamed up with Tata CLiq Luxury to launch its first-ever digital jewellery boutique in India, going live on 21 August 2025.
The online store will showcase the largest selection of Sabyasachi Fine Jewellery ever available on a digital platform all crafted in 18 carat gold and brimming with the house’s hallmark blend of heritage and modernity. From the regal Royal Bengal Heritage Gold Collection, flaunting the Bengal Tiger insignia and the signature mangalsutra, to the VVS-VS EF diamond-studded Royal Bengal Diamond Collection, each piece wears its opulence lightly.
Pearl lovers can swoon over the Royal Bengal Pearl Series featuring natural, cultured, and South Sea pearls, while nature takes centre stage in the Sunderbans Collection, inspired by flora and fauna. Contemporary icons include the lacquer-accented Tiger Stripe and Shalimar collections, alongside the dazzling Tiger Eye group. The line-up spans earrings, pendants, bracelets, and rings everyday elegance with a luxury twist.
The partnership promises a personalised shopping experience, with trained experts guiding buyers through their perfect pick whether it’s a wedding heirloom, a statement gift, or a piece of self-indulgence.
For Tata CLiq Luxury, it’s a strategic gem. “We’re bringing one of India’s most iconic brands to discerning consumers nationwide, including Tier 2 and Tier 3 cities,” said Tata CLiq CEO Gopal Asthana. “It’s about redefining fine jewellery for the digital era.”
Sabyasachi Mukherjee himself calls the collection “refined, rooted, timeless” and grounded in value, not just aspiration. Sabyasachi CEO Manish Chopra adds that the online launch bridges the gap between atelier and living room, letting a new generation experience the brand’s integrity and craftsmanship firsthand.
With this debut, luxury is no longer just on the high street, it’s in your browser, ready to be delivered with all the sparkle, soul, and story Sabyasachi is known for.
Leave a Reply