Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 3 April 2008 – 16 April 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Electrolux (Planning) | – | Allied Media | 250 million |
Creative | |||
| ABP Group‘s Bengali Magazines | Response Kolkata | Bates David Enterprise (Kolkata) | NA |
| Belmonte | – | McCann-Erickson | 100 million |
| Lee Cooper | – | 200-250 million | |
| BPCL | Saatchi & Saatchi | Saatchi & Saatchi | 400-450 million |
| Euro RSCG | Euro RSCG | ||
| Lowe | Lowe | ||
| McCann-Erickson (empanelled) | |||
| Broadllyne Technologies | – | Bread Communications | NA |
| India Post | – | ||
| Kolkata Knight Riders (IPL) | – | Marching Ants | NA |
| MDLR Airlines | – | Euro RSCG | NA |
| Meridian Mobile (Fly) | Square Communication | Grey Worldwide, Square Communication | NA |
Creative & Media | |||
Greenpeace | – | Mudra | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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