Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 26 June 2008 – 9 July 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Amrutanjan Health Care Ltd | OMS | Media Direction | 100 million |
Bharti AXA | – | Madison | NA |
Cargill India | Maxus | Zenith Optimedia (Delhi) | 120 million |
Jyothi Laborotries Ltd (Buying & Implementation) | Carat Media Services (for buying) | Lintas Media Group (LMG) | 400-450 million |
Creative | |||
| Auto Bild | – | Arms Crestra | NA |
| Groggy (Trio Group – Canada) | – | Oxygen Communications (Delhi) | 40-50 million |
| Odyssey India (retail) | Bates 141 | Contract (Chennai) | 50 million |
| OYO (Spykar India) | – | ON | 50 million |
| People | – | Arms Crestra | 50 million |
| Planet M Retail | – | TBWA (India) | 200 million |
| Sony Playstation | – | TBWA (India) | 100 million |
| Tourism Australia (India Account) | – | DDB Mudra | NA |
| Videocon | O&M | Saatchi & Saatchi (Delhi) | 1 billion |
| Voice of India (Hindi news channel) | – | Macaw Inc | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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