MUMBAI: Talk about a pitch-perfect fix. Hours after India’s nail-biting win over Pakistan, Pidilite’s Roff slid in with a TVC that stuck just right. Extending its tongue-in-cheek ‘Naak kat gayi’ theme, the campaign gave fans a reason to chuckle as much as cheer.
The quickfire ad was more than a lucky break. Roff had already laid the groundwork with a witty OOH campaign, rooted in cultural references that sparked chatter across social media and outdoor hoardings alike.
Fresh off an active run during the Asia Cup, the tile-fixing brand ensured its latest dig landed with maximum impact, stitching humour into the high-voltage cricketing moment.
By sticking to its signature quirk and timing the release to perfection, Roff once again cemented its place as a moment-marketing master, proving that sometimes the best way to unite India is not just through sport, but through shared laughter.
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