MUMBAI: Reliance Industries-owned sports management firm Rise Worldwide has secured a stellar signing with Manchester City, forming a formidable partnership that promises to boost the brilliant Blues’ brand in the burgeoning Indian market.
The dazzling deal designates Rise Worldwide as City’s commercial crusaders in India, tasked with tracking down tailor-made tie-ups for the Premiership powerhouse. This partnership presents a perfect platform for Indian brands to capitalise on connecting with the club’s growing galaxy of fans across the subcontinent.
Rise Worldwide, which has firmly footed itself as India’s matchday maestros in sports management, will leverage its local leverage and marketing muscle to help Manchester City score spectacular sponsorships across India’s commercial landscape.
Manchester City, whose trophy cabinet continues to creak under considerable silverware success, has signalled its serious stance on the Indian market through this calculated collaboration.
“Manchester City is one of the biggest clubs in the world, and we are honoured with the opportunity to engage and enable partnerships for them in India,” said Rise Worldwide head Nikhil Bardia. “We aim to identify and engage in long-term partnerships that will drive business growth and contribute to the development of football.”
This pitch-perfect partnership promises to propel both parties forward, with Manchester City gaining greater ground in one of football’s fastest flourishing frontiers, while Rise reinforces its reputation as the premier player in India’s sports business sector.
Football fanatics across the nation will be watching with wonder as this commercial courtship kicks off what could be a long and lucrative liaison between Indian brands and the Etihad outfit.
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