MUMBAI: Lights, camera, fashion! Rhea Kapoor just gave Mumbai a masterclass in festive style. Pantaloons, the fashion and lifestyle brand from Aditya Birla Fashion and Retail Ltd., unveiled its festive edit collection at the newly revamped R City mall store in Ghatkopar. The launch sparkled brighter with Hindi cinema style icon Rhea Kapoor curating statement-worthy looks and hosting an exclusive styling session for shoppers.
Known for her bold and eclectic sensibilities, Rhea showed how Pantaloons’ versatile range could seamlessly move from chic workwear to ethnic finery and casual party-ready fits. “I’ve always believed style is about self-expression, and Pantaloons’ new identity celebrates that beautifully,” she said, encouraging guests to mix, match and experiment.
The festive edit brings together jewel tones, luxe textures and playful silhouettes for every mood, from family gatherings to evening outings. The newly designed 30,000 square feet store itself has been reimagined as a fashion-first destination, with airy white interiors and over 20 brands on display, making style discovery both effortless and immersive.
Pantaloons CEO Sangeeta Tanwani called the relaunch “a fresh, elevated shopping experience that reflects our fashion-first philosophy,” adding that Rhea Kapoor’s involvement was the perfect fit for inspiring shoppers.
With 27 years of shaping India’s style journey, Pantaloons is marking a new chapter, one where festive fashion meets fresh retail experiences, and individuality takes centre stage.
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