MAM
Retail sector requires new paradigm for consumer-brand interaction
MUMBAI: Retailers around the globe recognise that the outbreak of COVID-19 will have a significant impact on their business.
Sensing this need, FCB, India in collaboration with Networkbay, announced launched ‘Retail: Day 1,’ an initiative to work with brands and retailers to ‘manage, redefine and transform’ their retail experiences in the post-COVID era.
Everyone is looking at the new normal that will arrive as soon as the lockdown gets lifted. After doing an extensive research on consumer behaviour, FCB India has found that the biggest change will be witnessed by the retail sector. The challenge before every brand is to create a new paradigm in which consumers would interact with brands in the retail space.
FCB India and Networkbay will identify a measured careful contact approach and how consumers would react to this new reality.
FCB India group chairman and CEO Rohit Ohri said: “The reason for the partnership is to understand the change as to how we can prepare our clients to adapt quickly to this new world. From the FCB point of view, we are bringing the understanding of consumer behaviour and big changes that we see going forward. At the same time, Networkbay will bring its sense, capability, understanding and technology related to the retail industry."
Networkbay co-founder Hozefa Attari added: “There is no direct answer to what the retail sector is going to look like. Our idea is to create a retail environment that is safe and future-ready and at the same time answers to the very human need of shopping. We are doing this by combining the strengths of some of the best technology brands you see globally.”
FCB has a strong foothold in the automotive space. Dealers were already struggling in the pre-COVID era and Hozefa believes that this industry has a large potential to change the overall consumer experience. They are coming up with automotive visualisation wherein one can create experiences right out of test driving on a roadway. Consumers can also use augmented reality to familiarise with the car.
Another industry which will be hugely impacted is the cosmetic sector where samplers and freebies have always been part of a retail experience. But looking at the situation people will be hesitant to test products now. To enable the contactless makeup journey, Networkbay has come up with a solution where consumers can choose the product which is perfectly calibrated with their skin tones.
A large number of departmental stores and apparel brands are now going to see that consumers are hesitant to pick up clothes and try them in the fitting room. The firm will provide a virtual tour of the store and help consumers choose the clothes of their interest.
Even essential services are impacted, because even after the lockdown is lifted, consumers will look at safe ways to pick a product. So, Networkbay provides an option where instead of picking every product, consumers can have augmented reality product explainers.
According to Hozefa, contactless is just an initial learning but what they really want to see after six months is transformable retail experiences which will connect the brands and connect the shoppers and is still a safe and strong experience.
According to Ohri and Hozefa, clients are more than open for digital solutions because they no longer like to keep physical experience and add a certain level of technology. But they are looking at solutions that can generate a lot of ROI. Investment in digital gives tremendous immediate returns.
“Today we are getting products that we never bought online. If you are doing this for a period of two months you are building a habit; you don’t have a choice. Very few people are stepping out to purchase anything and most products are delivered online. So we created a technology which is simple and accessible,” he said.
According to Ohri, behavioural changes occur when a big event creates disruption. For instance, demonetisation changed the behaviour of transactions for consumers. A lot of people who never used ATM or online transfers or portals like Paytm started using it. So, once the cash flow was back, online transactions wouldn't have become zero. This change has been a transformation for India. It is pretty much like how COVID-19 has affected people.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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